How to Recruit Veterans to Grow Your Brand with New Successful Leaders and Franchisees

Chris Adkins, CFE

Art Coley, CFE Reed Nyffeler Moderator: Jeff Bevis, CFE

The UPS Store Vice President,

Franchise Development

InXpress Chief Development

Officer

Signal 88 Franchise Group

Founder & CEO

FirstLight Home Care Franchising

Co-Founder & CEO

OBJECTIVES FOR TODAY’S SESSION:

● How do you know veterans are right for your brand?

● How do you recruit veterans to grow your brand as employees? What makes for a good employee?

● How do you recruit veterans to grow your brand as franchise owners?

How Do You Know Veterans are Right for Your Brand?

● Strong data to support it

● Systems and processes align closely with military

Keys from Art

How Do You Know Veterans are Right for Your Brand?

● They protected their country, now they can protect their community

● Their discipline aligns with your plan

● Our clients want to “support veterans”

Keys from Reed

How Do You Know Veterans are Right for Your Brand?

● Culture

● Structure

● Competitive Edge

Keys from Chris

How do you Recruit Veterans to Grow your Brand as Employees?

● “Purpose – Path – Plan”

● Help them understand the purpose. Our purpose: “We’re here to provide Peace of Mind to pursue passion in life”.

● Help them understand their Path, career path

● Help them understand the Plan – Clear Job Objectives and Activities

Keys from Reed

How do you Recruit Veterans to Grow your Brand as Employees?

● Training

● Leadership

● Discipline

Keys from Chris

How do you Recruit Veterans to Grow your Brand as Successful Franchise Owners?

● Advertising

● Awards & Rankings

● Conferences

Keys from Chris

How do you Recruit Veterans to Grow your Brand as Successful Franchise Owners?

● Tell A Story

● Military Shows

● VetFran

Keys from Art

How do you Recruit Veterans to Grow your Brand as Successful Franchise Owners?

● GO where they do not want to be and advertise so they see it while on deployment

● GO where their peers are – They trust their teams

● GO where their family is – Spouses want them back and to support their investment

Keys from Reed

Programs or Tools to Utilize to Recruit Veterans as Employees

● Special Operations Forces Exchange (SoFex)

● Establish goals to hire specific number of veterans

● Encourage volunteer activities with veteran connected organizations

● Military Financing

● VetFran

Keys from Our Panel

Programs or Tools to Utilize to Recruit Veterans as Franchise Owners

● Special Operations Forces Exchange (SoFex)

● VetFran discount

● Promoting benefits of award-winning Training for new owners

● Structuring FranDev dept so team members ARE veterans to be matched with veteran candidates

● USA Today Advertising example, blogs for awareness, waived initial franchise fee for 20 new franchises acquired by new veteran owners

● The UPS Store examples

Keys from Our Panel

The UPS Store

● Ads

Recruiting Veteran Franchisees

The UPS Store

● Thought leadership

Recruiting Veteran Franchisees

The UPS Store

● Veteran-specific content on franchise site

Recruiting Veteran Franchisees

The UPS Store

● Video testimonials

Recruiting Veteran Franchisees

The UPS Store

● Veteran-focused blogs

Recruiting Veteran Franchisees

The UPS Store

● Operation Enduring Opportunity

Recruiting Veteran Franchisees

Programs or Tools to Utilize to Recruit Veterans as Franchise Owners

● Signal 88 examples of targeted events attending in 2018

– SACC (Service Academy Career Conference)

●Wash DC May 10-11

●San Diego Aug 23-24

●San Antonio Nov 1-2

●Go to https://sacc-jobfair.com/

Keys from Our Panel

Programs or Tools to Utilize to Recruit Veterans as Franchise Owners

● Signal 88 examples of targeted events attending in 2018

– Recruit Military at https://recruitmilitary.com/

●Raleigh NC Jan 25

●Jacksonville FL Feb 15

●New Orleans Mar 1

●Boston MA Apr 5

● Signal 88 Franchise Development advertising sample

Keys from Our Panel

Signal 88 Sample Advertisement

Programs or Tools to Utilize to Recruit Veterans as Franchise Owners

● InXpress sample advertisement

Keys from Our Panel

Programs or Tools to Utilize to Recruit Veterans as Franchise Owners

CONCLUSIONS: How do you know veterans are right for your brand?

● Data; military systems & process aligns; successful results (InXpress)

● Military experience aligns with Purpose, Path, Plan of your brand (Signal 88 Security)

● Culture, structure, competitive edge approach of your brand aligns well (The UPS Store)

CONCLUSIONS: How do you recruit veterans to grow your brand as employees?

● Help the veteran to understand what Purpose, Path and Planthey desire and how it matches to your brand (Signal 88 Security)

● Create Training offerings, enable Leadership development and show success of Disciplined pursuit (The UPS Store)

CONCLUSIONS: How do you recruit veterans to grow your brand as franchise owners?

● Targeted Advertising + promotion of Awards & Rankings + attendance at Conferences, events for veterans (The UPS Store)

● Tell your Brand Story + attend Military Shows, events + join, leverage VetFran membership, resources (InXpress)

● GO where they do not want to be (advertise during deployment) + GO where their peers are (trust in their team) + GO where their family is, spouse wants them back (Signal 88 Security)

OPEN Q & A - WRAP-UP

● What additional questions do you have for our panelists or moderator?

● We appreciate your session participation!

● All panelists and the moderator will remain post-session today and welcome your individual discussions if we can assist, provide more guidance regarding today’s VetFran session

topics to help you grow your brand!