June 6, 2012

PURPLE COW LEADERSHIP…

the way of the entrepreneur.

The President’s Forum of Philadelphia

2

Purple Cow

Author: Seth Godin

Something….

PHENOMENAL

COUNTERINTUITIVE

EXCITING

FLAT OUT UNBELIEVABLE

3

Definitions

Word

Purple Cow

Brown Cow

Virus-worthy

Safe

Very good

Sneezers

The Big Moo

Anxiety

Customers

Fitting in

Definition

Something or somebody remarkable. Worth talking about.

Worth noticing

Boring stuff. Invisible.

Potential to spread.

Risky.

The opposite of remarkable.

The spreading agents of an ideavirus. The ones who launch

and maintain ideaviruses.

The extreme Purple Cow. The game changing innovation.

False fear that corrupts your life.

Your best advisers.

Failing.

Where do entrepreneurs live and work?

SEE THROUGH THE EYES

OF THE CUSTOMER

“Remarkable is not in the eyes of the marketer. It doesn’t matter one bit how hard you have worked on something or how cool you think it is. It’s up to the consumer. If the consumer thinks it’s worth remarking about, then you’ve got a purple cow.”

Seth GodinThe Big Moo

Entrepreneur Defined:

“One who helps launch a new venture

or enterprise and accepts full

responsibility for its outcome”

French Economist, Jean-

Baptiste Say first coined

the term in the 1800’s.

Creative Destruction

The way in which entrepreneurs change

business norms through innovations,

processes and/or products.

Joseph Schumpeter

Austrian – Hungarian –

American Economist

1883 – 1950

20 Characteristics of the Entrepreneur

Pick your Top Three

20 Characteristics of the Entrepreneur

1. Self Confidence

20 Characteristics of the Entrepreneur

2. Eye for the opportunity

20 Characteristics of the Entrepreneur

3. Strong Work Ethic

20 Characteristics of the Entrepreneur

4. Discipline

20 Characteristics of the Entrepreneur

5. Goal Orientation

20 Characteristics of the Entrepreneur

6. Independent thinker

20 Characteristics of the Entrepreneur

7. Predisposition to be

his or her own boss

20 Characteristics of the Entrepreneur

8. Risk Tolerant

20 Characteristics of the Entrepreneur

9. Strong Willed

20 Characteristics of the Entrepreneur

10. Fiercely Competitive

20 Characteristics of the Entrepreneur

11. Never, Never, Never

Quit Attitude

20 Characteristics of the Entrepreneur

12. Ability to learn

from failures

20 Characteristics of the Entrepreneur

13. Inspire and

energize others

20 Characteristics of the Entrepreneur

14. Attention to detail

20 Characteristics of the Entrepreneur

15. Passion & Purpose

20 Characteristics of the Entrepreneur

16. Visionary

20 Characteristics of the Entrepreneur

17. Leadership qualities

20 Characteristics of the Entrepreneur

18. High Energy

20 Characteristics of the Entrepreneur

19. Creative and

innovative

20 Characteristics of the Entrepreneur

20. Relationship Network

Characteristics of the Entrepreneur

What do you think?

Today’s Program

Celebrating and recognizing entrepreneurship