Post on 09-Jun-2018
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A few questions…
Who are you?
What do you do?
Why are you here?
Why You Are HereLearn How to Develop a Creative ConceptUnderstand Strength in Different Marketing ApproachesFully Realize an Audience Persona
Today, We’re All Mad Men
Cast a Spokesperson
Do a Day in the Life
Crowdsource Your Footage
Illustrate Your Issue
Write a Comedy Sketch
The Challenge
Make a Bookstore Franchise Cool
The Audience
The Lovable Nerds
The Misunderstood Loner (with a Heart of Gold)
The Obnoxious Popular Guy (with a Heart of Gold?)
The Good Student Ready to Break Bad
The Good Student Who Will Grow Up to be Cooler than
Everyone Else
The Impressions
“Mom, you gotta take me there because I’m too young to drive!”
“Hey peers, let’s meet up and converse at that new place.”
Creative ExerciseIdentify Audience PersonaDescribe General ApproachPitch / StoryboardSlogan / HashtagLocal Market Customization
Required Reading
Why You Are HereLearn How to Develop a Creative ConceptUnderstand Strength in Different Marketing ApproachesFully Realize an Audience Persona