Pran Litchi Drink – Social & Digital Study

SOCIAL MEDIA

32,142 likes 20 people talking about this

The engagement on the page is poor

FACEBOOK

Latest post trends: Festivals/Product related posts

Post frequency : Irregular posts

October 4th: 1 post

September29th: 1post September 28th: 1 post September27th: 1 post September 15th: 1 post September 10th: 1 post

September 9th: 1 post

Most of their recent posts are based on festivals

Overload of direct selling - Most of their post are about promoting the drink

Pujor Shera Prem – their Pujo campaign was promoted well through Facebook More video content could have been uploaded

During the World Cup they started a campaign called ‘Free kick mania’ on a Facebook application; The app has currently been removed from Facebook

These posts had higher engagement

App promoting the movie ‘Bangali Babu English Mem’ Participants had to leave a comment and they could win tickets to Thailand

NO TWITTER PRESENCE

DIGITAL MEDIA

SEO

When searched with popular keywords like litchi juice, litchi drink, popular litchi drink, Pran litchi is nowhere to be seen

TVC

TVC

Findings:

•Posts are very irregular on Facebook

•Most of their posts are promoting their products

•Content is not driving any engagement

•SEO is very poor

•Engagement level is higher when there is a gratification

•Most of the posts are about promoting the drink

•Creatives are not very attractive

Proposed content

•Posts can be on different recipe’s like-Litchi shake/Litchi sparkler/Litchi lemonade/Litchi martini/Litchi lemon fizz etc

•Benefits of having litchi juice

•Trivia about ‘Litchi’ like what is Litchi called in different

languages, nutrition value of litchi, calorie count,

•Health tips

•Videos about their manufacturing process

•Litchi buying guide-How to choose the right litchi