Pran litchi drink: scanning - A study by FPS
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Transcript of Pran litchi drink: scanning - A study by FPS
Pran Litchi Drink – Social & Digital Study
SOCIAL MEDIA
32,142 likes 20 people talking about this
The engagement on the page is poor
Latest post trends: Festivals/Product related posts
Post frequency : Irregular posts
October 4th: 1 post
September29th: 1post September 28th: 1 post September27th: 1 post September 15th: 1 post September 10th: 1 post
September 9th: 1 post
Most of their recent posts are based on festivals
Overload of direct selling - Most of their post are about promoting the drink
Pujor Shera Prem – their Pujo campaign was promoted well through Facebook More video content could have been uploaded
During the World Cup they started a campaign called ‘Free kick mania’ on a Facebook application; The app has currently been removed from Facebook
These posts had higher engagement
App promoting the movie ‘Bangali Babu English Mem’ Participants had to leave a comment and they could win tickets to Thailand
NO TWITTER PRESENCE
DIGITAL MEDIA
SEO
When searched with popular keywords like litchi juice, litchi drink, popular litchi drink, Pran litchi is nowhere to be seen
TVC
TVC
Findings:
•Posts are very irregular on Facebook
•Most of their posts are promoting their products
•Content is not driving any engagement
•SEO is very poor
•Engagement level is higher when there is a gratification
•Most of the posts are about promoting the drink
•Creatives are not very attractive
Proposed content
•Posts can be on different recipe’s like-Litchi shake/Litchi sparkler/Litchi lemonade/Litchi martini/Litchi lemon fizz etc
•Benefits of having litchi juice
•Trivia about ‘Litchi’ like what is Litchi called in different
languages, nutrition value of litchi, calorie count,
•Health tips
•Videos about their manufacturing process
•Litchi buying guide-How to choose the right litchi