Pran Presentation

8/10/2019 Pran Presentation

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!SINESS!NITS"S !S# 115 E

VAL!ATION OF S !S YCG

MATRI$116 I

MPLEMENTATION OFPROD!CT%MARKET

E$PANSION

GRID STRATEGIES13& C

OMPANYS

STRATEGIES FOR STRATEGICFORM!LATION

158 STRATEGIC


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ALLIANCES OF THEORGANI'ATION169 P

ROD!CTPOSITIONING STRATEGIES1810 P

RICING STRATEGY1811 S

OCIAL ACTIVITIES1912 SWOT

ANALYSIS2013 O(ECTIVES

2213 CONCL!SION22


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Company Overview

PRAN is currently the most well known household name among the millionsof people in Bangladesh and abroad also. Since its inception in !"#$ PRAN%rouphas grown up in stature and became the largest fruit and &egetable processor in Bangladesh. 't also has the distinction of achie&ing

prestigiouscertificate like 'S( !## )*###$ and being the largest e+porter of processed agro products with compliance of ,A-A- ,A//P to morethan "# countries fromBangladesh. PRAN is the pioneer in Bangladesh to bein&ol&ed in contract farming and procures raw material directly from the

farmers and processes through state ofthe art machinery at our se&eral factories into hygienically packed food and drinks products. 0he brand

PRAN

has established itself in e&ery category of food and be&erage industry and can boost a product range from 1uices$/

arbonated 2rinks$ /onfectionery$ Snacks$ and Spices to e&en 2airy products.Now$ PRAN consumers not only &alue

PRAN for its authentic refreshing 3uice drinks products $ but also for its mouth watering 4uality confectionery products with high &isual appeal and e+citing te+ture. 5e intend to e+pand our presence to e&ery corner of the world and stri&e to make

PRAN a trulyinternational brand to be recogni6ed globally.PRAN are business market because they purchase raw materials and produce products and Sale that in themarket.


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LIST OFM

ARKET OFFERINGS List

Products

Size

AmountPrice/TK

01

PRAN Orange Jelly medium 1 pcs180.00 02

PRAN Chili Pickle 300g

1 jar1 0.0003

PRAN !rooto OrangeJuice 1000ml 1 bottle11".00


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04

PRAN !rooto MangoJuice#"0ml 1 dozen$"0.00 05

PRAN %pice Po&derChili#"0g 1 jar1$".00

06 PRAN %pice Po&der'urmeric#"0g 1 jar1"".00

07 PRAN 'omato %auce (00g 1 bottle#10.00 08

PRAN Mango Jam 3"0g 1 bottle1(0.00 09

PRAN ChiniguraAutomatic Rice


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1 kg )acuum Pac 180.00 10

PRAN Minikate Rice

" kg 1 packet$"0.00 11

PRAN Na*ir+hail Rice " kg 1 packet$"0.00 12

PRAN Oli,e Pickle $00g 1 bottle1 0.00 13

PRAN -hite )inegar

300ml


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1 bottle8".00 14

PRAN atari/hogRice " kg 1 packet8(0.00 15 PRAN Chanachur

3"0g 1 packet8".00 16 PRAN Mi ed !ruit+Jam 3"0g 1 bottle1$0.00 17

PRAN 'omato etchup 1000ml 1 bottle#$".00 18


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PRAN %pice Po&der'urmeric #"0g 1 jar1"0.00 19

PRAN Hot TomatoSauce1000ml1 bottle

#(".0020

PRAN Garlic Pickle300g1 jar180.0021

PRAN %pice Po&der Coriander

#00g 1 jar8".00 22

PRAN Mango Pickle300g1 jar1(0.0023

PRAN Milk Wa er

1! pcs1#0.00
http://www.muktobazaar.com/index.php?s=8&category_id=28&item_id=1447http://www.muktobazaar.com/index.php?s=8&category_id=28&item_id=1447http://www.muktobazaar.com/index.php?s=8&category_id=28&item_id=1447http://www.muktobazaar.com/index.php?s=8&category_id=28&item_id=1447


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COMPETITIVER

EVIEW:0he 7mergence of new product$ marked by PRAN group$ manufacturesandcarriers has pressured industry participants to continually add featuresandcut prices. 5ithin a &ery short time PRAN would start e+porting to PapuaNew%uinea$ 7ast 0imor$ Brunei$ 8auritius Reunion$ and Algeria$ amongother countries. At present it is e+porting to "* countries all o&er the worldand it hasbeen conferred the most prestigious e+port trophy for the last

si+consecuti&e years for its e+port acti&ities. 2ue to gradual de&elopment of the4uantity of PRAN products and because of better marketing and distributioninitiati&es$ it is creating hype among other countries./ompetition fromspeciali6ed products for drinks such ac Acme$ 9up$ are ma3or

factors as well.:ey competitions include)*COCA-

COLA: /oca cola is a famous brand. 't is a high growth brand that isspread e&erywhere. 't tastes good. 'ts producing or making processing is&erysharp. 7&eryone choose coca cola.*SEJAN MANGO JUICE: Students and younger persons choose this one. 'ts taste is good like puremango 3uice. 'ts price is less. 't is also &ery famous to all.*FIRM FRESH MILK: /ollected directly from their own 8ilk /ollection /entersaround the country from

selected cows. ;irm fresh milk is


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*RADHUNI:

Radhuni pure mustard oil is manufactured from the finest gradeofindigenous mustard seeds and purified in fully automated plant. 8ustard seedsare needed to produce it. 't is a famous brand.*MUM DRINKING WATER: 8um natural drinking water conforms to 5,( andBS0' guidelines. 't is rich inminerals$ well balanced and ideal for people of allages. 't contains &aluable

minerals our body needs e&ery day. 0his water is packed in pet bottle$ which isappro&ed by ;2A


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PRAN %roup uses two of this concept for their marketing.PRODUCTION

CONCEPT : 0hey are follow production concept. Because their products are widelya&ailable and highly affordable .0hey got large productionand effecti&edistribution /hannel. 0heir Price of the products remainsrelati&ely low and they are a&ailable almost e&erywhere. PRAN candy$ PRAN 3uice$ PRAN chanachur$ etc are highly a&ailable and affordable in Bangladesh.

MARKETINGCONCEPT : 0hey first identify needs and wants of the target marketsand deli&ering thedesired satisfactions better than competitors do.

PRAN group identify Bangladeshi people needs and wants and produce PR AN %uramasala$ PRAN 1uice$ PRAN candy etc.

DISTRIBUTION REVIEW: 'n this section marketers list the most important channels pro&ide an o&er&iewof each channel arrangement and mention any new de&elopments or trends.PRAN

products will be distributed through a network of retailers in the tophigh sellable markets. Among the most important channel partners

beingcontracted are);irstly if the product is made$ than it is shown in the wa&e page. 0his is likeother countries. 'ts price like all information will include. ;or inthis countriessellable product means main packing product are di&ided into some

group.7ach group has fi&e or si+ members and it has only one boss. 0hebossmaintains all things. ,e or she then obser&es and declares that what

place the products will go. 't there is lack of product boss will ser&e.


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UESTION MARKS: ?uestion marks are low@share business units in high@growthmarketsre4uiring a lot of cash to hold their share.DOGS: 2ogs are low@growth low@share businesses and products thatmay generate enough cash to maintain themsel&es but do not promise to belargesources of profit for the organi6ation.

EVALUATION OF SBUS B! CG MATRI"

STARS:

Profit potential

8ay need hea&y in&estment to grow7+ample

PRAN 1uice$ PRAN /andy etc

CASH COWS: -ow growth$ high share 7stablished$ successful SB< s

Produce cash 7+ample PRAN Spice Powder 0urmeric$

UESTION MARKS:


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1. ,igh growth$ low share2. Build into Stars or phase out 3. Re4uire cash to hold market share

7+ample) 8aggie Noodles

DOGS:1. -ow growth share#. -ow profit potential

7+ample 8a++ /ola =P70 Bottle>.


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0here are four Product@8arket 7+pansion %rid Strategies.

1. Market penetration#. Market development 3. Product development $. Diversification

MARKET PENETRATION:

A strategy for company growth by increasing sales ofcurrent products to current market segments without changing the product.PRAN %roup follows this

product market e+pansion grid. 0hey produce products and sale in samemarket segmentation. 0hey produce PRAN 8ilk andsale it inside the 2hakacity.PRODUCT DEVELOPMENT

:

A strategy for company growth by offering new ormodified products tocurrent market segments.PRAN %roup does not follow this product markete+pansion grid.MARKET DEVELOPMENT :

A strategy for company growth by identifying andde&eloping new market segments for current company products.PRAN %roup follows this productsmarket e+pansion grid. PRAN group startsbusiness in the country. Now theyare e+porting their products outside thecountry.DIVERSIFICATION:


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A strategy for company growth through starting up orac4uiring businessesoutside the compan

y s current products and current

markets.PRAN %roup follows this products market e+pansion grid. 5hen they startbusiness then they produce few products such as 1uice$ candy etc and sold itinthe country. Now they are producing many products and selling in thecountryand e+porting outside the country.

OVERALL COST LEADERSHIP: 5hen the business works hard to achie&e the lowest productionand distribution costs so that it can price the products lower thanthecompetitors and win large market share.PRAN %roup follows this Strategic

;ormulation. 0hey always tray to


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reduce production and distribution cost thus they can offer product in lowe st pricethen their competitor. 0hey win large market share for lowest priceand good4uality products.

DIFFERENTIATION: 5hen the business concentrate on getting superior performancein an important customer benefit area &alued by a large part ofthe market.0he firm seeks for 4uality leadership.PRAN %roup does not follow

2ifferentiation Strategic ;ormulation.FOCUS:

5hen a business focuses on one or more narrow market segments. And forattracting the customers it may use either cost leadership ordifferentiation.PRAN %roup does not follow ;ocus Strategic ;ormulation.


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0here are four Strategic Alliance of the organi6ation.

1. Product or Service Alliances2. Promotional Alliances 3. Logistics Alliances4. Pricing collaborations

PRODUCT ORSERVICEALLIANCES: 5hen one company licenses another to produceand sale its products under

some specific terms and conditions$ or twocompanies 3ointly market theircomplementary products or a new product.PRAN %roup does not follow thisStrategic Alliances.PROMOTIONALALLIANCES: 5hen one company agrees to carry a promotion for another company s goods or ser&ices. And under this situation both

companies

are benefited manufacturer for better promotion and promoter for special price.PRAN %roup does not follow this Strategic Alliances.LOGISTICALLIANCES: 5hen one company offers logistical ser&ices for another company s product for a long


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@term basis under mutual agreement.PRAN %roup does not follow thisStrategic Alliances.PRICINGALLIANCES: 5hen two or more companies 3oin in a special collaborationto fi+ed price andin this situation not only the business houses$ but theultimate customersare also benefited.PRAN %roup does follow this Strategic Alliances. 0hey 3oinwith B2 ;ood to fi+ed their product price thus business house and customer

benefited.

PRODUCT POSITIONINGSTRATEGIES 0he product is a mango fruit 3uice$ which we would like to position as ahealthyalternati&e to carbonated be&erages and other artificial sodas anddrinks foods.0he mango 3uice will add &ariety to the diet for the people of


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country with low per capita income = ###> money is a factor to the consumersin BAN%-A27S,. Also the fact that there are a lot of high profiled brands$whichare already 4uite competiti&ely priced$ makes penetration pricinglessappropriate

SOCIALACTIVITIES 0he idea of corporate social responsibility is being widely promoted all

o&erand rightly so. ,ere is a corporate whose corporate mission embodiesin itselfcorporate social responsibilities with the additional compulsion to make profitsin order to thri&e and grow which it must to fulfill its corporate socialresponsibilities in greater measure as time passes. PRAN has abifocalob3ecti&e of making profits through the fulfillment of corporate

socialresponsibilities.PRAN@R;- is a concept) away to fight po&erty hungerin Bangladesh in theshortest possible time through employment

generation.PRAN Signifies in&estment in agro processing) creating demands for farm produce which create 3obs in rural areas also pre&enting urban migra

tion.PRAN

s aim is to add &alue to agricultural har&est. Bangladesh s comparati&e ad&antage lies in creating a competiti&e edge

in&alue added agricultural products. 0his is what PRAN Stands for.0he %roup s ma3or achie&ement has been to try to consolidate fragmented

landholdings and to organi6e farmers into Ccontract growers of specific crops for

consumption in PRAN s ma3or processed products. 5ith the elimination of the

middlemen$ farmers recei&e fair prices for their produce due totechnicalassistance from the agro@processing industry yields$ 4uality andincome ha&erisen considerably. Po&erty alle&iation through profitable enterprisesis now areachable goal for many farmers. 0his resolution is perhaps PRAN

s greatestachie&ement.PRAN is the pioneer in Bangladesh to be in&ol&ed in contract farmingand procures raw material directly from the farmers and processes through

state of the artmachinery at our se&eral factories into hygienically packed foodanddrinks products. 0he brand PRAN has established itself in e&erycategory of


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food and be&erage industry and can boost a product range from 1uices$/arbonated 2rinks$ /onfectionery$ Snacks$ and Spices to e&en2airy

products. Now$ PRAN consumers not only &alue PRAN for itsauthenticrefreshing 3uice drinks products$ but also for its mouthwatering 4ualityconfectionery products with high &isual appeal ande+citing te+ture. 5eintend to e+pand our presence to e&ery corner ofthe world and stri&e to make

PRAN a truly international brand to be recogni6ed globally. PRAN are businessmarket because they purchaseraw materials and produce products and Sale that inthe market.

SWOT ANAL!SISS

TRENGTH1. ,uge food drinks Darity#. ;ood drinks 4uality is good 3. 8ainly Bangladeshi customer based $. Product a&ailability is more.".

Retailer getsmore profit then 8N/.

2. ,uge distribution network . Risk pooling

8. %reater control o&er sources of raw materials(. 7+perience10. %reater sources of finance

WEAKNESS1. -ow ad&ertisement.#. /onfusing add.3. /ommon add for all type of food or drinks.$. 8arket si6e is small.". 2istribution is time consuming.2. /ontrol

. Perishable item8. 2isproportionate promotions strategy


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