DVL

Public Relations & Advertising

About DVL

Founded 1980

Located in the Gulch

Clients include:

Bridgestone

Bonnaroo

Jack Daniels

About DVL

Mission Statement

“To conceive and execute communication strategies that make our clients successful”

Recently won 20 ADDY Awards (American Advertising Federation)

Grand total: 22

Interview

Heather MacDonald:

Senior Vice President

24 years

Food/Restaurant/Entertainment

English Major

Interview: Question 1

What is a typical day like?

Agency PR has a number of clients

Switching gears/no typical fashion

Allocate time

Keep track on an invoice

Charge for time

Question 2

How do you keep your day organized?

Allocated an industry

CEO keeps balance

Everyone assigned some sort of task

Question 3

How do you stay current in the industry?

BIG reader

Any kind of news

Understand the world around you

Sends information out, but also receives it

Know when/when NOT to pitch a story

Question 4

What do you think is the future of PR?

Content will be different but still similar

Messages need to be sent

Relationships always need to be built

Mediums to portray messages will change

Question 4

How is DVL different?

This was a difficult question

Nashville is a small town:

Unique and close knit

Everyone knows each other

Different kinds of work, a creative approach

Client longevity

Question 5

What is at the heart of PR?

Telling a story

What you want to be heard (by others)

Creative Engaging way

What is your objective?

Client’s success = YOUR success

Question 5

What sort of skill set is necessary?

Curiosity

Always wanting to learn

Currency/Flexibility

Creative/Well written

Part of a bigger whole

Question 6

How do you measure personal success?

Still with the company!

Incoming employment/employees

Doing well for clients

Meeting deadlines/media interraction

Ideas

Question 7

How do you decide to take a client?

DVL is generally approached

Referrals

“A good fit” morals & values

If it isn’t a good fit, don’t pursue it

Something you believe in

Question 8

What are your primary tasks?

Heather is on the brand team

New content on website, trying to promote DVL, help develop younger talent, future of DVL

Accomplish client’s goals

Question 9

What is your favorite thing to do?

Brains storming

The challenge

It is a team effort

And finally...

What was Mrs. MacDonald most proud of?

NEITHER I, NOR DVL, ENCOURAGE

UNDERAGE DRINKING

Jack Daniels Tailgate Tour

•The most fun

•A way to align JD with the NFL

•Inexpensive

•Guerilla marketing

More information?• WWW.DVL.COM

• twitter: @DVLprad

• Intern Program contact:

• Courtney Eller

• Courtney.eller@dvl.com

• Associate Program contact:

• Heather MacDonald

• Heather.macdonald@dvl.com

Questions?