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DVL
Public Relations & Advertising
About DVL
Founded 1980
Located in the Gulch
Clients include:
Bridgestone
Bonnaroo
Jack Daniels
About DVL
Mission Statement
“To conceive and execute communication strategies that make our clients successful”
Recently won 20 ADDY Awards (American Advertising Federation)
Grand total: 22
Interview
Heather MacDonald:
Senior Vice President
24 years
Food/Restaurant/Entertainment
English Major
Interview: Question 1
What is a typical day like?
Agency PR has a number of clients
Switching gears/no typical fashion
Allocate time
Keep track on an invoice
Charge for time
Question 2
How do you keep your day organized?
Allocated an industry
CEO keeps balance
Everyone assigned some sort of task
Question 3
How do you stay current in the industry?
BIG reader
Any kind of news
Understand the world around you
Sends information out, but also receives it
Know when/when NOT to pitch a story
Question 4
What do you think is the future of PR?
Content will be different but still similar
Messages need to be sent
Relationships always need to be built
Mediums to portray messages will change
Question 4
How is DVL different?
This was a difficult question
Nashville is a small town:
Unique and close knit
Everyone knows each other
Different kinds of work, a creative approach
Client longevity
Question 5
What is at the heart of PR?
Telling a story
What you want to be heard (by others)
Creative Engaging way
What is your objective?
Client’s success = YOUR success
Question 5
What sort of skill set is necessary?
Curiosity
Always wanting to learn
Currency/Flexibility
Creative/Well written
Part of a bigger whole
Question 6
How do you measure personal success?
Still with the company!
Incoming employment/employees
Doing well for clients
Meeting deadlines/media interraction
Ideas
Question 7
How do you decide to take a client?
DVL is generally approached
Referrals
“A good fit” morals & values
If it isn’t a good fit, don’t pursue it
Something you believe in
Question 8
What are your primary tasks?
Heather is on the brand team
New content on website, trying to promote DVL, help develop younger talent, future of DVL
Accomplish client’s goals
Question 9
What is your favorite thing to do?
Brains storming
The challenge
It is a team effort
And finally...
What was Mrs. MacDonald most proud of?
NEITHER I, NOR DVL, ENCOURAGE
UNDERAGE DRINKING
Jack Daniels Tailgate Tour
•The most fun
•A way to align JD with the NFL
•Inexpensive
•Guerilla marketing
More information?• WWW.DVL.COM
• twitter: @DVLprad
• Intern Program contact:
• Courtney Eller
• Associate Program contact:
• Heather MacDonald
Questions?