Is your business ready?

Natascha Thomson August 13, 2012

Let me introduce myself…

About You

Imagine……a world where you know

individuals’ wants & dreams…

Example: Friend 1 (Female)

Example: Friend 2 (Male)

Example: Friend 3 (shared board)

Example: Desire

Don’t know her (but get the “picture”)

Category: Animals

Search: HDTVs

The next hour...1. Marketing Fundamentals

2. Pinterest Facts

3. “How to” Pinterest 101

4. “How to” Pinterest for Biz

5. Q&A

10 Social Media Marketing

Fundamentals

Social Media B2C B2B= B2P

Pinterest Facts

Pinterest Motivators…

31

“How to” Pinterest 101

33

Set up your account at Pinterest.com

Set up your account at Pinterest.com

Create a few dashboards (consider topics well)

Build connections & engage

Install the Pin it button

“Pin It” Example

Pin automatically redirects to original site pinned from

Upload pictures & videos

Add URLs & Text

Comment & Tag

Repin

Like & FollowRepin & Like buttons will show if you hover here

“Click” on picture takes you “through” to source

You can see what has been "pinned" from your site via http://pinterest.com/source/yourwebsite.com

Good To Know

No Private Boards

No Business “Pages” (Yet)

Default = On

(turn it off)

“How to” Pinterest for Business

Harrods’ Diamond Jubilee Street Party Window Contest

* http://www.luxurydaily.com/harrods-builds-loyalists-through-royalty-themed-pinterest-contest/

Announced via FB & Twitter

Pinspiration Board

#HarrodsWindows

Dobango’s July 4th Contest

* http://www.dobango.com/pinterest#

EXPERIMENTPinned this and got no likes

Board Name: Real Social•*Operation Mend

EXPERIMENTPinned this and got 3 likes in 5 minutes

•Board: Social Media

Board Name: Social Media

EXPERIMENTPinned this and got 11 likes in 15 minutes

Board Name: Inspirational

Bottom LineKnow your audience

Use the right (high quality) pictures to create traction

Engage in a meaningful way

Provide content worth pinning on your website

Natascha Thomson

NaThomson@MarketingXLerator.com

http://www.MarketingXLerator.com

http://www.LinkedIn.com/in/NataschaThomson

@NaThomson

https://pinterest.com/nathomson

http://www.slideshare.net/NataschaThomson/pinterest-is-your-business-ready

Coming Soon: 42 Rules for B2B Social Media Marketing Book

B2B Social Media Marketing Consulting

69

70

MarketingCampSV.org

Resources• How to Track Your Website’s Content on Pinterest

http://mashable.com/2012/03/14/pinterest-track-content/

• 56 Ways to Market Your Business on Pinterest http://www.copyblogger.com/pinterest-marketing/

• 150 Brands on Pinterest http://typeaparent.com/150-brands-on-pinterest.html

• How to Master Pinterest for B2B Marketing http://blog.hubspot.com/blog/tabid/6307/bid/31428/How-to-Master-Pinterest-for-B2B-Marketing.aspx

• Free eBook: How to Use Pinterest for Business http://www.hubspot.com/how-to-use-pinterest-for-business/

• Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [Study] http://mashable.com/2012/02/01/pinterest-traffic-study/

• Pinterest Usage & Growth US vs. UK

• http://www.webanalyticsworld.net/2012/03/pinterest-usage-and-growth-us-vs-uk.html

• Brands that Pop on Pinterest

• http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pinterest.aspx