Instagram & Pinterest For Business
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Transcript of Instagram & Pinterest For Business
Pinterest & Instagram For Business
Stefanie Herder | Grand Haven Area Convention & Visitors Bureau
@VisitGrandHaven @StefHerder
The Crazy Stats Page
100 million active users
50 billion pins
80% of all pins are repins
400 million active users worldwide
40 billion photos shared so far – 80 million shared per day
3.5 billion likes daily
Just because it
exists, doesn’t mean
it’s right for your
business.
What’s the most
important part of
social media
marketing?
•Consistent,
Engaging,
& Authentic
Content
Using Pinterest For Business
How to Get Started
Pinterest In A Nutshell
Pinterest In A Nutshell
Pinterest helps people discover the things they
want to plan, buy, and do.
Pinterest In A Nutshell
Pins –
Pins can be almost anything — a gift, recipe, or even a quote.
They’re like little bookmarks people add to Pinterest that always
point back to the sites they came from (like yours!)
Pinterest In A Nutshell
Pinterest In A Nutshell
Boards –
Boards are where people collect and organize their Pins. Each
board tells a unique, hand-crafted story about what that person
cares about. People can follow boards whose Pins they like—like
yours!
Pinterest In A Nutshell
Why Do People
Use Pinterest?
• Inspiration
• Organization
• Project Management
• DIY – Crafts & Home
• Products – Buying/Selling
• Travel Planning
• To Do/Bucket/Wish Lists
• Event & Wedding Planning
• Fashion
• Recipes
• Beauty
• Fitness
It’s important to know how users
interact with a social media platform
before you jump in on the
conversation.
How Can You Use
Pinterest for Business?
o Branding – You Exist!
o Increased web traffic & SEO
o Increased sales
o Engagement
o Analytics
o Demonstrate expertise & credibility in any given area
o Organize
o Collaborate
o Brainstorm
o Gather ideas & inspiration
Ways Your Business Can Use Pinterest
Link to Your Website – As Much as You Can & With Photos!
Post Products & Examples of Your Work
Share News/Blog Posts
Follow Trends
Collaborate
Organize
It Doesn’t Have to Be Used For Marketing & Promoting Your Business
Start A Business
Account
• Business.Pinterest.com
• Already have an
account?
• Easily convert it to a
business account via
your account
settings
• Access to analytics, promoted pins, and more
Start A Business
Account
• Create Username
• Create Description
• Add Profile Photo
• Add Website
• Start Following Other
Accounts & Boards
Start A Business
Account
o Search For Topics That
Apply To Your
Business to Find
Accounts to Follow,
Pins to Repin, Trending
Topics, Boards to
Follow, ect.
Create Boards & Start Pinning!
Create Boards & Start Pinning!
Create Boards – Collaborative Boards
Create Boards – Secret Boards
Best Practices & Tools – Pin It Button
Install the Pin It button
About.Pinterest.com/en/goodies
Best Practices & Tools – Download The App
Best Practices & Tools
– Create Pins From Your Website
Best Practices & Tools
– Create Pins From Your Website
Helps Increase Website Traffic & SEO
Pin Relevant Pins
Pin To Relevant Boards You’ve Created
Or Create A New Board
Customize The Pin Description If Needed
Original: Tulips ---HomePageSlider
Update: Tulips in Grand Haven Central
Park – Grand Haven, Michigan
Pro Tip: Name Photos For Better Search Results
When You Upload Them To Your Website.
Remember – People Could Pin Directly
From Your Site And You Want Best Possible
‘Ripple Effect’
Best Practices & Tools – Create Pins
Best Practices & Tools – Create Pins
Best Practices & Tools – Create Pins
Once You Add The New Pin
You Can Go To The Board You
Pinned It To And Edit It To Include
A Link To A Specific Link
Only Create Pins This Way If You
Own The Image Or Have Permission
To Use It This Way
Don’t Grab A Random Image
From Google Images Or Another
Site
Pro Tip: Create a Pin Specifically
Made For Pinterest Further
Highlighting Your Pin
Examples: Image With Title,
Infographic, Multiple Step Photos
Best Practices & Tools – Analytics
Best Practices & Tools – Analytics
Your Profile
Impressions
Repins
Clicks
All-Time
Most Repinned
Best In Search
Power Pins
Pins with a high mix of repins, clicks & more
Best Practices & Tools – Analytics
Your Audience
Demographics
Country
Metro Area
Language
Gender
Best Practices & Tools – Analytics
Your Audience
Interests
What Your Audience is Into
Categories
Boards of Yours They Like
Brands Your Audience
Engages With
Best Practices & Tools – Promoted Pins
Best Practices & Tools – Promoted Pins
Choose Your Campaign Goal
Boost Engagement
Get Traffic To Your Website
Pick A Pin
Set Campaign Budget
Choose Demographics
Set Campaign Length
Set Your Max CPE or CPC
Cost Per Engagement
Cost Per Click
Best Practices & Tools – Promoted Pins
Best Practices & Tools – Promoted Pins
VisitGrandHaven Examples
VisitGrandHaven Examples
Community Examples
Community Examples
Community Examples
Instagram For Business
Visual Story Telling Through Photos & Videos
How Can A Business
Take Advantage of
Instagram?
o Branding/ Build Awareness –
You Exist!
o Humanize Your Brand
o Find New Customers
o Promote Products & Services
o Celebrate Corporate Culture
o Promote Community
Involvement
o Find Volunteers/Donors
o Find New Employees
o Spread News
o Increase Event Attendance
o Engage With Customers
o Community Building – Get
Ideas & Feedback
o Increase Web Traffic**
Start A Business
Account
o There isn’t one! Just start a regular account.
o Download the App –there isn’t a fully web based alternative.
o Pick A Username
o Set Profile Photo
o Create Description
o Add Website
o Do not make it a Private Account
Start A Business
Account
– Next Steps
o Start Following Other Accounts – Relevant Accounts. Not Beyoncé.
o They will probably start following you back – yay for followers!
o Seeing is Believing. Gain Inspiration and Learn From Others.
o Follow Your Competition
o Like Posts – Double Tap!
o Comment on Posts
Post Your First
Photo!
Select Your
First Photo!
o Make Sure It’s
In Focus!
o Crop & Adjust
Photo
o It Needs To Be
Worthy
Add A Filter &
Edit If Needed
o This can be
dangerous territory.
o Don’t Overdo It.
o When in doubt, go
without.
Posting A Photo
- Final Steps
o Write Description/Message
o Use Your Brand’s Tone of Voice
o Emojis Are Okay!
o Tag Users If Relevant
o Use Hashtags
o Add Location If Relevant
o Reshare on FB & Twitter - Optional
Best Practices & Tools – Gaining Followers
Use #Hashtags# To Your Advantage
Search Hashtags to Find New Accounts to Follow and Engage With – Like/Comment
Use Hashtags in Your Posts so That New Followers Can Find You
But Don’t Over Do It
Add To Post Description or Post in Comments
Create Your Own Unique Hashtag and Use it in Every One of Your Posts
Example: #VisitGrandHaven
Be Sure Vet Your Brand’s New Hashtag First Before Your Fully Adopt it by Searching it and Seeing What
Comes Up. Very Important.
Best Practices & Tools – Gaining Followers
Once You Have a Few Posts Under Your Belt…
Announce Your Brand is on Instagram Through Your Other Social Channels to Help
Gain Followers
Post Link on Your Website
Encourage Employees, Family, & Friends to Follow & Help Promote the Account
Add To Email Blasts
Make Blog Post Announcing You’re On Instagram
Promote Your #Hashtag
Best Practices & Tools – Iconosquare.com
Iconosquare.Com – Free!
Web Based
Mobile Friendly Site – Add To Homescreen On Your Phone/Tablet
View Your Likes, Followers, Who You Are Following and Your Media
Easily Search Users, Hashtags, ect
Reshare Other Users Photos – Able To Save/Copy Images
Analytics – Upgrade Option (Approximately $30/Year)
Create Contests $$$
Best Practices & Tools – Iconosquare.com
Best Practices & Tools - Iconosquare.com
Best Practices & Tools - Iconosquare.com
o Iconosquare.com
Analytics
o Used To Be Free
o Plus - $28.80/yr
o Elite - $149/yr
Best Practices & Tools – Reposting
Resharing Posts
If Relevant
Fan Photos, Community Photos, Events, Vendor’s or Partner Organization’s
Posts, Employee/Volunteer Photos
Ask Permission & Always Give Proper Credit
Use Iconosquare or a Repost App
You Can Reshare ‘Non-Candid’ Photos You Have The Rights To Use – Give
Credit If Needed
Best Practices & Tools – Additional Apps
Instagram Companion Apps
Repost
Makes it easy to repost photos and videos on Instagram while giving credit to the original
Instagramer
Layout by Instagram
Create fun, one-of-a kind layouts by remixing. Basically a photo collage creator.
Hyperlapse by Instagram
Create time lapse videos – takes a long video and shrinks it down to seconds.
Best Practices & Tools
Best Practices & Tools
– Instagram Feed on Your Business FB Page
One Free Plan Per Facebook User (Person)
If you manage multiple accounts, you only
get to apply it to one of your pages
Includes ability to pull directly from one
#Hashtag feed – Be careful with this one!
Premium Plan Available for $14.90/Month or
$149/Year
Go to Visit Grand Haven’s FB Page and
Click on Instagram Feed for More Info
VisitGrandHaven Examples
Community Examples
Best Practices & Tools – Instagram Ads
Instagram Paid Advertising
Create Ads Through Facebook
Ad Manager
Clicks to Website
Mobile App Installs
Video Views
Mass Awareness
– Big Time Players Only
Best Practices & Tools – Instagram Ads
In Review – Pinterest & Instagram
Create Consistent, Engaging, and Authentic Content
Have A Tone Of Voice
Have a ‘Conversation’ With Your Followers & Build A Story
Selling Products is Okay - Just Do It The Right Way
Use Compelling and Correct Sized Images
Link To Your Website When Relevant – Link Properly Based On The Outlet
Show That You Are An Expert In Your Industry, But Also Show That Your Are Human
Monitor Analytics & Use Data To Your Advantage
Pinterest Analytics
Iconosquare.com
Your Website – Google Analytics
For Paid Advertising, Start With Facebook Ads Before Jumping Into Instagram & Pinterest Ads
Links & Resources
https://business.instagram.com/
https://business.instagram.com/gettingstarted/
https://business.instagram.com/advertising/
https://business.pinterest.com/en
https://business.pinterest.com/en/success-stories
https://ads.pinterest.com/
Questions?
Pinterest & Instagram For Business
Stefanie Herder | Grand Haven Area Convention & Visitors Bureau
@VisitGrandHaven @StefHerder