an introduction

• A social photo sharing and bookmarking site, where users organize images from around the web into themed pinboards.

• Users can browse other pinboards for inspiration, 'repin' images to their own collections and/or 'like' photos.

What is it?

• It is now the third most popular social network behind Facebook and Twitter.

• It's the fastest growing social network and reached 25.2 million unique visitors in the U.S. in October.

Why?

Board: a categorized collection of images, usually with a central theme.

Pin: an image on a board. It can be added from a website or uploaded from your computer or phone.

Repin: copying a pin from another user's board to one of your boards.

Like: shows that you enjoy a pin. It will appear on your page of likes.

Tag: typing "@username" will create a hyperlink to that user's profile, and alert them of your pin on their 'recent activity' feed.

Hashtag: typing "#(your desired searchable term)" will link it to a search for that term.

Following: that user's pins will appear in real-time on your Pinterest home page.

Pin it button: a button you can add to your browser so you can pin images from any website.

You can add a pin it button to your website and blog.

Live demo!

Creative applicationBrands

Sephora - How a global brand is harnessing Pinterest- Take advantage of the memetic web- Equip your clients to spread word of your product for you- Aggregating 2nd and 3rd tier platforms into your website

Creative Application - Business

Whole Foods - a brand with LOTS of personality- Showing interest in parallel and unrelated fields- Building a brand around ideas, not products- Using social advocacy to grow your base

Creative Application - Business

Sacramento Public Library - rebranding- Framing the conversation, changing perceptions- Anchoring the library to the community- Curation

Creative Application - Business

Creative applicationUniversities

Diversity of content - Drake has boards for various interests- Not just an aspirational board, but a resource- Personality - Bulldogs everywhere- Variety - There are just as many ‘for fun’ boards as ‘resource boards’

Creative Application - University

(Drake University continued)

Creative Application - University

Creative applicationCSUS CCE

Suggested Boards - a few board ideas to get your team started

Creative Application -

Around Campus - photos of unique areas at CSUS, the gems

Green & Gold - university colors in any shape or form (aim for interesting/unique examples)

Made at CSUS - a board for student art, industrial design, etc.

Campus History - digging into the archives

Buzz - Campus-wide events and news

The CCE Crew - random photos of staff at CCE and events

Discover Sacramento - a guide for current/would-be students showing what Sactown has to offer

Business Casual - a board with examples for men and women

Business Formal - a board with examples for men and women

The Interview - pitfalls, tips and resources for the job seeker

Inside the Hornets' Nest - profiles of faculty, students, administrators, alumni

Think:

- Informational boards- Personality boards (brand truth/mission statement)- ‘For fun’ boards

Creative Application -

Board Creation Workshop - What is CCE all about?

Live workshop!

for FUN!

Live demo!

Thank You!