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Pinterest Deck | Macer Media
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Transcript of Pinterest Deck | Macer Media
an introduction
• A social photo sharing and bookmarking site, where users organize images from around the web into themed pinboards.
• Users can browse other pinboards for inspiration, 'repin' images to their own collections and/or 'like' photos.
What is it?
• It is now the third most popular social network behind Facebook and Twitter.
• It's the fastest growing social network and reached 25.2 million unique visitors in the U.S. in October.
Why?
Board: a categorized collection of images, usually with a central theme.
Pin: an image on a board. It can be added from a website or uploaded from your computer or phone.
Repin: copying a pin from another user's board to one of your boards.
Like: shows that you enjoy a pin. It will appear on your page of likes.
Tag: typing "@username" will create a hyperlink to that user's profile, and alert them of your pin on their 'recent activity' feed.
Hashtag: typing "#(your desired searchable term)" will link it to a search for that term.
Following: that user's pins will appear in real-time on your Pinterest home page.
Pin it button: a button you can add to your browser so you can pin images from any website.
You can add a pin it button to your website and blog.
Live demo!
Creative applicationBrands
Sephora - How a global brand is harnessing Pinterest- Take advantage of the memetic web- Equip your clients to spread word of your product for you- Aggregating 2nd and 3rd tier platforms into your website
Creative Application - Business
Whole Foods - a brand with LOTS of personality- Showing interest in parallel and unrelated fields- Building a brand around ideas, not products- Using social advocacy to grow your base
Creative Application - Business
Sacramento Public Library - rebranding- Framing the conversation, changing perceptions- Anchoring the library to the community- Curation
Creative Application - Business
Creative applicationUniversities
Diversity of content - Drake has boards for various interests- Not just an aspirational board, but a resource- Personality - Bulldogs everywhere- Variety - There are just as many ‘for fun’ boards as ‘resource boards’
Creative Application - University
(Drake University continued)
Creative Application - University
Creative applicationCSUS CCE
Suggested Boards - a few board ideas to get your team started
Creative Application -
Around Campus - photos of unique areas at CSUS, the gems
Green & Gold - university colors in any shape or form (aim for interesting/unique examples)
Made at CSUS - a board for student art, industrial design, etc.
Campus History - digging into the archives
Buzz - Campus-wide events and news
The CCE Crew - random photos of staff at CCE and events
Discover Sacramento - a guide for current/would-be students showing what Sactown has to offer
Business Casual - a board with examples for men and women
Business Formal - a board with examples for men and women
The Interview - pitfalls, tips and resources for the job seeker
Inside the Hornets' Nest - profiles of faculty, students, administrators, alumni
Think:
- Informational boards- Personality boards (brand truth/mission statement)- ‘For fun’ boards
Creative Application -
Board Creation Workshop - What is CCE all about?
Live workshop!
for FUN!
Live demo!
Thank You!