WHY EXPERIENTIAL MARKETINGby Philip Horvath, Inos?www.gimw.in

SIGNAL TO NOISE RATIO

MY BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRANDTHEIR

BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRANDTHEIR

BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRANDTHEIR

BRAND

THEIR BRAND

THEIR BRAND

The average American sees about 20,000-30,000 commercial messages PER DAY

That’s a lot of

NOISE

NO

ISE

WE NO LONGER

REACT TO SYMMETRY

MY BRAND

HOW DO YOU STAND OUT

AMIDST THE NOISE?

startle & delight

MY BRAND

startle

delight

startle & delight

MY BRAND

EXPERIENTIAL MARKETING

CUTS THROUGH THE NOISE!