Observations on Experiential Marketing by Philip Horvath, INos at #GIMW

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WHY EXPERIENTIAL MARKETING by Philip Horvath, Inos ? www.gimw.in
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    22-Oct-2014
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Observations on Experiential Marketing by Philip Horvath, INos (an international consultant on change management, leadership and marketing) at Great Indian Marketing Weekend, India held in June, 2014 in Gurgaon, India.

Transcript of Observations on Experiential Marketing by Philip Horvath, INos at #GIMW

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WHY EXPERIENTIAL MARKETINGby Philip Horvath, Inos

?

www.gimw.in

SIGNAL TO NOISE RATIO

MY BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

THEIR BRAND

The average American sees about 20,000-30,000 commercial messages PER DAY

Thats a lot ofNOISE

NOISE

WE NO LONGER REACT TO SYMMETRY

MY BRAND

HOW DO YOU STAND OUT

AMIDST THE NOISE?

startle & delight

MY BRAND

startle

delight

startle & delight

MY BRAND

EXPERIENTIAL MARKETING

CUTS THROUGH THE NOISE!