Observations on Experiential Marketing by Philip Horvath, INos at #GIMW
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WHY EXPERIENTIAL MARKETING by Philip Horvath, Inos ? www.gimw.in
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22-Oct-2014 -
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Observations on Experiential Marketing by Philip Horvath, INos (an international consultant on change management, leadership and marketing) at Great Indian Marketing Weekend, India held in June, 2014 in Gurgaon, India.
Transcript of Observations on Experiential Marketing by Philip Horvath, INos at #GIMW
WHY EXPERIENTIAL MARKETINGby Philip Horvath, Inos?www.gimw.in
SIGNAL TO NOISE RATIO
MY BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRANDTHEIR
BRAND
THEIR BRAND
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THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRANDTHEIR
BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRANDTHEIR
BRAND
THEIR BRAND
THEIR BRAND
The average American sees about 20,000-30,000 commercial messages PER DAY
That’s a lot of
NOISE
NO
ISE
WE NO LONGER
REACT TO SYMMETRY
MY BRAND
HOW DO YOU STAND OUT
AMIDST THE NOISE?
startle & delight
MY BRAND
startle
delight
startle & delight
MY BRAND
EXPERIENTIAL MARKETING
CUTS THROUGH THE NOISE!
