Nuke suite webinar social fashion

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Transcript of Nuke suite webinar social fashion

Monthly webinar. June 2014. Social Marketing trends for Fashion brands

About us. A few words about who we are and what we do.

www.nukesuite.com

The Nuke Suite combination

Paris London Singapore Dubai

Team of 25 experts from 9 different nationalities

across 4 different locations

Team

The only fully integrated Social Marketing solution in the market available in

6 languages

Product

A strong roadmap shared with you that guarantees

ongoing product innovation

Vision

One platform, 5 modules

Manage conversations across all Social Accounts

Capture social audience & enrich fan experience with

social apps

Measure your online presence & eReputation

across the entire web

Reach targeted audiences through our powerful Social

ad tool

Transform collected data into conversions

About us. A few words about who we are and what we do.

#SOCIALFASHION

85% of young shoppers have bought a fashion item because they saw it on social -Teen Vogue

Other key stats: !-Facebook drives 86% of fashion sales from social, Pinterest 11%!!-Sales driven by Pinterest have an average value of $169 !!-Brand Facebook fans spend 117% more in store than non-fans!!-People are 51% more likely to buy from your brand after liking on Facebook!

#SOCIALFASHION

Key Strategic activities for social fashion brands

Customer serviceBrand Content /Fan

EngagementDriving traffic

& sales

Use cases. How our fashion clients address their Social Marketing needs.

USE CASE #1 PEPE JEANS

-Founded in 1974

About Pepe Jeans London

-Over 300 stores in 60 countries

-Millions of fans on social

-One of the world’s largest fashion brands

- Young, socially-savvy target audience

Pepe Jeans and Social Marketing

15K folllowers

11K folllowers

2.3m fans

1,4K folllowers

2,3K folllowers

Brand objectives

Enable easy content

localisation

Strengthen quality control

process

Optimise cross-network

publication

Measure efficiency

Social content creation

Step #1

Content creation

✖ ✔ ✖ ✔ ✖ ✔

Social content validation

Step #2

Content validation

Social content localisation

Step #3

Content localisation

Social content scheduling

Step #4

Content scheduling

Social content publication

Step #5

Content publication

USE CASE #2 KORBEN

About Korben

Digital arm of the Beaumanoir group

Korben and Social Marketing

183k fans

1.124k followers

1.299k subs

106 subs

530k fans

5.982k followers

6.128 subs

106 subs

180k fans

1.579k followers

530k subs

0.99k subs

Korben Social Marketing needs

Better know client and

prospect bases

Increase fan engagement

Generated online leads

Share brand content with fan communities (ex: music)

Segment fan databases

Men✔25 - 35✔Paris, Lyon, Marseille✔

Push personalised content to targeted segments

Women✔25 - 35✔Paris, lyon✔

Export fan profiles to company’s CRM platform

Access to consolidated fan profiles Export to the brand CRM platform• Matching between fan data and offline data • Creation of «super fan» profiles

Targeted social ad campaigns

contact@nukesuite.com +33 1 40 26 21 17

London Singapore Dubai