Nuke suite webinar social fashion

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Monthly webinar. June 2014. Social Marketing trends for Fashion brands

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Transcript of Nuke suite webinar social fashion

Page 1: Nuke suite webinar social fashion

Monthly webinar. June 2014. Social Marketing trends for Fashion brands

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About us. A few words about who we are and what we do.

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www.nukesuite.com

The Nuke Suite combination

Paris London Singapore Dubai

Team of 25 experts from 9 different nationalities

across 4 different locations

Team

The only fully integrated Social Marketing solution in the market available in

6 languages

Product

A strong roadmap shared with you that guarantees

ongoing product innovation

Vision

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One platform, 5 modules

Manage conversations across all Social Accounts

Capture social audience & enrich fan experience with

social apps

Measure your online presence & eReputation

across the entire web

Reach targeted audiences through our powerful Social

ad tool

Transform collected data into conversions

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About us. A few words about who we are and what we do.

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#SOCIALFASHION

85% of young shoppers have bought a fashion item because they saw it on social -Teen Vogue

Other key stats: !-Facebook drives 86% of fashion sales from social, Pinterest 11%!!-Sales driven by Pinterest have an average value of $169 !!-Brand Facebook fans spend 117% more in store than non-fans!!-People are 51% more likely to buy from your brand after liking on Facebook!

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#SOCIALFASHION

Key Strategic activities for social fashion brands

Customer serviceBrand Content /Fan

EngagementDriving traffic

& sales

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Use cases. How our fashion clients address their Social Marketing needs.

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USE CASE #1 PEPE JEANS

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-Founded in 1974

About Pepe Jeans London

-Over 300 stores in 60 countries

-Millions of fans on social

-One of the world’s largest fashion brands

- Young, socially-savvy target audience

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Pepe Jeans and Social Marketing

15K folllowers

11K folllowers

2.3m fans

1,4K folllowers

2,3K folllowers

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Brand objectives

Enable easy content

localisation

Strengthen quality control

process

Optimise cross-network

publication

Measure efficiency

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Social content creation

Step #1

Content creation

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✖ ✔ ✖ ✔ ✖ ✔

Social content validation

Step #2

Content validation

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Social content localisation

Step #3

Content localisation

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Social content scheduling

Step #4

Content scheduling

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Social content publication

Step #5

Content publication

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USE CASE #2 KORBEN

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About Korben

Digital arm of the Beaumanoir group

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Korben and Social Marketing

183k fans

1.124k followers

1.299k subs

106 subs

530k fans

5.982k followers

6.128 subs

106 subs

180k fans

1.579k followers

530k subs

0.99k subs

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Korben Social Marketing needs

Better know client and

prospect bases

Increase fan engagement

Generated online leads

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Share brand content with fan communities (ex: music)

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Segment fan databases

Men✔25 - 35✔Paris, Lyon, Marseille✔

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Push personalised content to targeted segments

Women✔25 - 35✔Paris, lyon✔

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Export fan profiles to company’s CRM platform

Access to consolidated fan profiles Export to the brand CRM platform• Matching between fan data and offline data • Creation of «super fan» profiles

Targeted social ad campaigns

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[email protected] +33 1 40 26 21 17

London Singapore Dubai