Post on 01-Nov-2014
description
måndag den 21 november 2011
Scope of strategy
DiGi branded mobile space
Media owner
Media industry focusedTechnology focused
Operator branded approach3rd party approach
Enablement platform
Separate brand approach
Enabler
Non DiGi branded mobile space
Non DiGi branded media space
Scope of strategy
DiGi branded media space
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
Wanna free sampleText Venus
to 72 672
måndag den 21 november 2011
måndag den 21 november 2011
Result:• 3 Millions unique donators• Donates 32 Milllions USD• 20 000 opt’s in for more information• 95% first time donators (Red cross)
måndag den 21 november 2011
Within days of the earthquake Text Haiti to 90999 was everywhere.
måndag den 21 november 2011
måndag den 21 november 2011
Why not???
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
Enablement hub
Enabler role
Mobile Marketing/Services Hub•Wide consumer reach + Low initial cost + templates (tools to facilitate creation of mobile respond elements) generates interactive campaigns regardless of media
DEMAND DRIVEN
MOBILE M/S HUB
FunctionalityDIYTemplates
BRAND DRIVEN MARKETING
PRODUCTION
Connectivity
måndag den 21 november 2011
måndag den 21 november 2011
måndag den 21 november 2011
Carlsberg create and send sms/mms
TV CommercialShow us where u enjoy your
CarlsbergSend an MMS to 36 365
Mobile Forward
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
måndag den 21 november 2011
CAMPAIGNPRODUCTION
OutDoor ADText “yeahh”To 36 365
And we send u a coupon to use at a pub close
Mobile Response
Mobile survey
Ad in the pubDo u Like us
OrDo you Love us
Vote via text to 36 365
Result in almost anyformat
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
måndag den 21 november 2011
Our value proposition
★Consumer driven interaction with the brand, regardless media channels
★Self service portal for advertiser ✴DIY, easy to use, no specialist competence required✴Free of charge to use, pay/response
★Full, real and true opt in, the challenger of bulk/blast SMS
★The bridge between traditional media and the mobile channel without the need for mobile execution
★The ability measure their media and proposition in terms of:✴Time to response, time from message to buying, from observation to action✴Consumer profiles✴Where and when the consumers respond✴Geographic difference's✴Messages effectivness when differences
måndag den 21 november 2011
Revenue potential
Year 1 415 2 800
Year 2 4 200 29 100
Year 3 9 700 66 500
Worstcase
kUSD
Bestcase kUSD
måndag den 21 november 2011