nmob Preso indosat

måndag den 21 november 2011

Scope of strategy

DiGi branded mobile space

Media owner

Media industry focusedTechnology focused

Operator branded approach3rd party approach

Enablement platform

Separate brand approach

Enabler

Non DiGi branded mobile space

Non DiGi branded media space

Scope of strategy

DiGi branded media space


Wanna free sampleText Venus

to 72 672


Result:• 3 Millions unique donators• Donates 32 Milllions USD• 20 000 opt’s in for more information• 95% first time donators (Red cross)


Within days of the earthquake Text Haiti to 90999 was everywhere.


Why not???


Enablement hub

Enabler role

Mobile Marketing/Services Hub•Wide consumer reach + Low initial cost + templates (tools to facilitate creation of mobile respond elements) generates interactive campaigns regardless of media

DEMAND DRIVEN

MOBILE M/S HUB

FunctionalityDIYTemplates

BRAND DRIVEN MARKETING

PRODUCTION

Connectivity


Carlsberg create and send sms/mms

TV CommercialShow us where u enjoy your

CarlsbergSend an MMS to 36 365

Mobile Forward

MOBILE M/S HUB


Connectivity

MOBILE M/S HUB


Connectivity


CAMPAIGNPRODUCTION

OutDoor ADText “yeahh”To 36 365

And we send u a coupon to use at a pub close

Mobile Response

Mobile survey

Ad in the pubDo u Like us

OrDo you Love us

Vote via text to 36 365

Result in almost anyformat

MOBILE M/S HUB


Connectivity

MOBILE M/S HUB


Connectivity


Our value proposition

★Consumer driven interaction with the brand, regardless media channels

★Self service portal for advertiser ✴DIY, easy to use, no specialist competence required✴Free of charge to use, pay/response

★Full, real and true opt in, the challenger of bulk/blast SMS

★The bridge between traditional media and the mobile channel without the need for mobile execution

★The ability measure their media and proposition in terms of:✴Time to response, time from message to buying, from observation to action✴Consumer profiles✴Where and when the consumers respond✴Geographic difference's✴Messages effectivness when differences


Revenue potential

Year 1 415 2 800

Year 2 4 200 29 100

Year 3 9 700 66 500

Worstcase

kUSD

Bestcase kUSD


nmob Preso indosat

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