My Presentation for PYP2013

Post on 31-Oct-2014

503 views 0 download

Tags:

description

Helping the fashion/beauty/stylist community tackle social media.

Transcript of My Presentation for PYP2013

Style the World Social Media

By @MrMikeStreet

Who is Mike Street? Digital Strategist

Blogger

Help Brands Win

People/Brands I’ve Worked With

Let’s Begin

Social Media You Can’t Ignore

And its importance

850 Million USERS

Facebook has

850 Million USERS

Facebook has

400 Million Tweets Daily

Customers who engage with companies over social media spend 20-40% more money with those

companies than customers who do not

1 2 3 Connecting With Business Self

Clients Visibility Promotion

Main usages for Social

1

Keep Your Clients Informed

Best Clients!

Talk to Your

E-mail/Newsletter

Facebook/Twitter Pages

Instagram/Pinterest

2

Are People Talking About Your Work?

Top of Mind

Keep Your Brand

Press for your brand

Army of Advocates

Connect w/ micro-influencers

3

Advance Your Personal Brand

Stand Out

Make Your Voice

#Authority

Blog for Yourself

Establish a Unique Voice

Visuals Are HUGE

How Can I Get Started?

YouTube If You Have a Gmail Account You Already Have a YouTube Account

Video tutorials and style tips are popular on YouTube

Start small and build a body of video work to add to your portfolio

Facebook Every business should have a Facebook brand page

Use visuals to tell the story of your brand, your services, and your success

Develop a posting calendar and stay consistent

Instagram Give your audience an inside look at your business and personal brand

Use visuals to tell the story of your brand, your services, and your success

Leverage short video #InstagramVideo

Pinterest Pinterest is the “wish list” of the Internet

Showcase your talent and portfolio Visuals are everything on Pinterest so place your best work here

Vine You only have 6 seconds to make an impact

Showcase your style, tips, and your work

Use hashtags to gain exposure and a following

Twitter 140 characters to make an impact Find conversations that you and your brand can be a part of

#Stylechat – Every Wednesday at 3pm with StyleCaster. Be there and NETWORK!

Questions?

Recap Use social media as a means of business and self promotion

Find the platform that is right for you and your audience

Create content, mostly visuals

Have Fun

Thank You street@mrmikestreet.com

@MrMikeStreet