credit: http://dfckr.com/archives/img/featured/flickr-insp.jpg

Flickr - storytelling through images

Rob Dyson, PR & digital media, Whizz-Kidz & CharityComms

• Flickr is an image and video hosting and sharing platform - it's also an online community.

• It was created by Ludicorp in 2004, and later acquired by Yahoo!

"We want to help people make their photos available to the people who matter to them. We want to enable new ways of organizing photos and video".

• In September 2010, Flickr reported that it was hosting more than 5 billion images

Coordination without planning

• Clay Shirky - ‘coordination without planning’ - not professional class, but crowdsourcing pictures: e.g Coney Island mermaid parade – only possible when Flickr introduced ‘tagging’:

Community• Tag & annotate - people, search-terms, content• Locate – where was picture taken?

• Annotate objects within pictures

• Add url links

• Tag people & add playful tags

• Contacts & friends• Explore & galleries• Favourites• Stats

• Comments

Community

Community: group pools

Embed and shareEmbedding Flickr slideshows in your site makes hosting pictures

accessible, professional looking and use friendly. It's also a no-brainer in terms of freeing up your server space. 

Polling opinion… “to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*”    twitter.com/jamandcheese     “Nice one. Will certainly get the attention of your target audience!”     twitter.com/rachelbeer       “Great poster Could you do one for the ladies?”    Childsi, Child's i Foundation

 

  234 views on Flickr - within 3 days - spread via Twitter

Sharing stories in Flickr

Fin’s mum:

“If sharing Fin's story helps raise money and awareness then it is our way of saying thank you… 

“And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”

Host campaign materials, posters, user-work, press coverage: anything! 

Viral loop – signpost & share

• Add url links to Twitter & Facebook to encourage sharing amongst friends and followers.

Be innovative

Flickr on the move

Flickr is integrated

Sourcing & protecting images

Creative commons licence

• Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright.

• They provide free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.

Thanks for listening

Twitter: @robmdyson

Robdysonpr.wordpress.com

flickr.com/photos/robmdyson/