Minimum Viable Product

Post on 28-Oct-2014

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Transcript of Minimum Viable Product

mvp11

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build a full feature product

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almost nailed itthe first time

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sequential pivot

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multiple mvp

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some important questions

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do customers realize they have a problem? 11

If there was a solutionwould they pay for it?

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would customers buytheir solution from us?

MY NEW ENERGY DRINK IS NOTVERY POPULAR

would they buy itfrom us

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can we build it?

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early adopters: filling-in the gaps

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the false negative problem

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early adopters chasm

IS THE ONLY ONE 11

IT IS ABOUT LEARNING!

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customer acquisition 11

THAT’D BE GREAT

IF YOU COULD SWTICH TO THE PAID VERSION

activation

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retention

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% of clients to recommend you?

referrals

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revenue

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WHAT IF I TOLD YOU

MVP IS MORE A PHYLOSOPHY THAN ACTUAL RULEMVP IS NOT A RECEPIE FOR SUCCESS11

thank you

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