Minimum Viable Product
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Transcript of Minimum Viable Product
mvp11
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build a full feature product
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almost nailed itthe first time
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sequential pivot
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multiple mvp
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some important questions
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do customers realize they have a problem? 11
If there was a solutionwould they pay for it?
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would customers buytheir solution from us?
MY NEW ENERGY DRINK IS NOTVERY POPULAR
would they buy itfrom us
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can we build it?
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early adopters: filling-in the gaps
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the false negative problem
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early adopters chasm
IS THE ONLY ONE 11
IT IS ABOUT LEARNING!
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customer acquisition 11
THAT’D BE GREAT
IF YOU COULD SWTICH TO THE PAID VERSION
activation
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retention
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% of clients to recommend you?
referrals
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revenue
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WHAT IF I TOLD YOU
MVP IS MORE A PHYLOSOPHY THAN ACTUAL RULEMVP IS NOT A RECEPIE FOR SUCCESS11
thank you
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