Minimum Effort: Viable Product

@rosschapman

– Eric Ries

“The minimum viable product is that product which has just those features and no more that

allows you to ship a product that early adopters see and, at least some of whom

resonate with, pay you money for, and start to give you feedback on.”

MVP = core features we can ship asap for some

customers No more!

No Twisty, no more Features for you.

FEATURES

Tests a product hypothesis with minimal

resources

Get the product to early customers as soon as

possible

driverlayer.com

Lean = (Build, Measure, Learn)

Learn early. Succeed faster.

Buffer launched without a product

Dropbox started out as an MVP

1. As a user I want to…

• Discover where I can sit and get WiFi in Newcastle, so I can work

• Find out if it serves good coffee, so I can drink a nice cup of coffee (d’uh?!)

• See if it is a nice place to work, so I can concentrate and do good work

1. As a user I want to…

• Discover where I can sit and get WiFi in Newcastle, so I can work

• Find out if it serves good coffee, so I can drink a nice cup of coffee (d’uh?!)

• See if it is a nice place to work, so I can concentrate and do good work

2. Features

• Responsive web, Android and iOS

• Location-enabled

• in-App map

2. Features

• Responsive web, Android and iOS (popular)

• Location-enabled (not useful enough without)

• in-App map (a list will be fine & send users to Apple Maps for directions)

– Christopher Bank, TNW

“…go out and build it. Think about the biggest assumption your product is making and build a

minimum viable product that tests that hypothesis in the market"

Fail fast. Fail cheap.

“What is the smallest or least complicated problem that the

customer will pay us to solve?”– Steve Blank

More about focus than anything else

@rosschapman

Further readingEric Reis, The Lean Startup