Top Tools for Local Marketers
The First 3 Tools
Mike Ramsey Gyi Tsakalakis Conrad Saam
1.Google AnalyticsSegmentation
1.Google AnalyticsSegmentation Setup
1.Google AnalyticsWhy GA Segmentation Matters
2.Moz.comNAP Diagnostic
Moz.com/local/search
3.Google URL Builder
4.Moz or 5.Yext?
Yext
• Yext – some of the top tier directories.
• Large number of lower tier directories.
• Offers more customization.
• Automated duplicate suppression for agency clients.
• $$$$$ Monthly
Moz
• Handles all 4 of the main data aggregators.
• Duplicate Suppression
• Easy to use interface for multi-location
• $ Year
Factual – you MUST have Moz local or Yext to edit.
4.Moz or 5.Yext?
• Not comprehensive – i.e. for competitive markets like legal this is hardly enough
– local directories
– vertical directories.
• Not SET and forget
• Hands on duplicate suppression
6.Screaming Frog –Broken (Local) Links
8.Visual Ping –Review Tracking
9.BuzzsumoID local Influencers
Insanely Cheap Local Advertising
10.YellowPages(yes – those YellowPages)
12.AdrollRetargeting
12.AdrollRetargeting Setup
Not Insanely Cheap Advertising:13.Yelp
Questions?
Conrad SaamMockingbird Marketing