Smx advanced keyword research tools
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Add Macaroni: Non-Traditional Uses for Traditional Keyword Tools
Advanced Keyword Research Tools
Bryson MeunierDirector, Content Solutions
Resolution Media@brysonmeunier
ESTIMATE LOCAL SEARCH VOLUME WITHGOOGLE KEYWORD TOOL, INSIGHTS FOR SEARCH AND CENSUS DATA
Why Estimate Local Search Demand?
• Small Businesses only interested in opportunity within a certain mile-radius
• Big business with local presence needs to assign resources based on demand
• Google Keyword Tool or Traffic Estimator does not give search volume by DMA or City
The Tools
http://factfinder.census.gov/servlet/SAFFPopulationhttp://www.google.com/insights/search
Forecast Local Opportunity
In only four steps…
1. Use Census Data to Find Population % Relative to Country
2. Estimate Local Search Volume Based on Population
3. Understand Local Variations in Search Demand with Google Insights
4. Calculate Volume
UNDERSTANDING ORGANIC KEYWORD OPPORTUNITY BY BUILDING A POOR MAN’S SEO X RAY WITH SEMRUSH
Why Understand Organic Keyword Opportunity?
• Increase share of voice against competitors• Target most qualified keywords and increase
revenue from search
BrightEdge SEO XRay
http://www.brightedge.com
The Tools
http://www.semrush.com
Quickly Identify Potential Keyword Targets
In two basic steps…
1. Port SEMRush Organic Data into Excel and Name Position Range
2. VLOOKUP Rankings to Find Potential Keyword Targets
FORECASTING MOBILE OPPORTUNITIES WITH GOOGLE KEYWORD TOOL, GOOGLE WEBMASTER TOOLS AND ANALYTICS
Why Target Mobile Searchers?
• More mobile devices activated today than there are babies being born
• Mobile web is growing 8x faster than the desktop did in 1990s
• Mobile will likely eclipse desktop web usage by 2015 (IDC)
• 1 in 7 Google queries are from mobile devices; 30% in the restaurant industry
Source: Google Webinar: Are You Mobile Ready?, May 3, 2011: http://youtu.be/j-xh-lNpNhs
The Tools
https://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/webmasters/
Demonstrate Mobile Opportunity
• Find keywords that have as much or more volume in mobile search than they have in desktop search
• Demonstrate that people do search on your target keywords on mobile devices
• Create mobile-focused information architecture for mobile site
• Product research for app development• Calculate ROI for mobile site development
Assess Mobile Opportunity in Excel
Add Macaroni
• Find city-level demand using US Census data, Google Insights for Search and the Google Keyword Tool
• Mine competitor keywords with Bright Edge or SEMRush
• Find Mobile Opportunity with Google Keyword Tool, Google Webmaster Tools and Excel
Bryson MeunierDirector, Content Solutions
Resolution [email protected]
Twitter: @brysonmeunierhttp://www.brysonmeunier.com