Post on 10-Jul-2015
LinkedIn Basics 2014
Everything a SME should know
What will we cover?
LinkedIn Statistics 2014 LinkedIn 101 Who is your Ideal Customer? Optimise your Profile What to do with Groups? Status Updates – Why? Privacy Settings
LinkedIn Statistics
There are over 300 million LinkedIn Users
48% state they are on LinkedIn 2 hrs a week
53% of B2B have acquired a customer via LinkedIn
Posting status updates is rose by 10% to 39%
70% of users state LinkedIn is Important
Information sourced from : http://www.forbes.com/sites/cherylsnappconner/2014/05/04/new-research-2014-linkedin-user-trends-and-10-top-surprises/
LinkedIn is a powerful tool that generates leads
LinkedIn is not a resume
LinkedIn reflects your business & career future
LinkedIn shares your story and why you are unique
LinkedIn sells your services, product and expertise
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LinkedIn Basics 101
LinkedIn Basics 101
Who is your ideal client?
Before you even begin your LinkedIn Profile Who is your ideal client?Design your Profile with them in mind!
Do you know their age, gender or nationality? Who do you like to work with? Do you know what they need to earn to pay for you? What are their interests? What do they do in their leisure or recreational time? Are they single, married, family or grandparents?
Your LinkedIn Profile
Step One
Your LinkedIn Photo
Do you use a professional current photo?
Step Two
Does your headline grab the viewer’s
attention?
Be creative
Use keywords that apply to your profession
Add some "bling", make sure your profile
Stunning Headlines
USE KEYWORDS
Be "found" on LinkedIn.
Research your keywords
Check out your competitors
Write your summary with keywords
Fill in your experience in your keywords
Tip #1 : Use Google Keyword Tool to find keywords you should use
on your profile!
Step Three
Customise your LinkedIn Profile
URL
Why?
Your LinkedIn Profile will be one of the very first listings found
when “googled”
Make it your personal name so that it is optimised for search
engines!
Tip #2 : You should also include this link in your email signature,
presentation decks, business cards and any other material that
Step Four
Click Edit &
change
to your name
Customise your URL
Your Summary – Your Story
Your have one chance for a first impression and why your summary is
extremely important!
Tell “your story”
Write as though you are talking to your “ideal client”
Less is more – Write about you in 10 seconds
Include a “Call to Action” at the end of your summary
Include a video link of your written summary
People these days don’t like to read, give them a easy way out!
Allows the view to like, know and help them to trust you
Talk personally to your ideal client and touch on their pain points and how you can solve
them!
Step Five
Your Experience
Be relevant with writing your past & existing
experience
SEO (Search Engine Optimization) sensitive
Each individual position listed is keyword rich
Optimise your descriptions to be found in
LinkedIn’s “search”
Step Six
Customise
Personalise your information to stand out!
Go to your profile : on the right hand side of your photo is a blue
“Edit” button
Edit Contact info : personalise your webpage information with a “call
to action”
Customise your Profile
Customise your Profile
Five clever ways to use visuals
1. Photo that is professionally taken
2. Use your skills & endorsements section
3. Use your corporate logos
4. Rich Media | Publisher Rights
5. Be active in Groups
Customise your ProfileUse Visuals
Only endorse a person for a real ability you know of Endorse your work associates and clients Choose what you want to be endorsed for People will reciprocate If you make a recommendation, ensure that it is factual
and genuine. You do not have to accept an endorsement or a
recommendation. You can remove a endorsement Remember perception .... Quantity = Credibility
Endorse & Recommend
What to do with Groups?
Join Groups where your ideal client would choose Start a topic that is a pain point Ask a question Lurk to find out what they worry about Respond on subjects you know
Join Groups that include fellow professionals Great B2B opportunities Keep up to date with industry updates Network & Communication Share ideas & helpful information Gain valuable new connections
Privacy Settings
Control what people can see!
Your LinkedIn Control Page
Untick to keep out of activity feed
Save Changes
Activity Broadcasts
If you’ve found this LinkedIn Basics 2014 workshop useful and
would like to stay in touch, or would like to receive more
information on how best to utilise social media, contact me at:
http://au.linkedin.com/in/amandahoffmann1
Stay in touch