Social Media Etiquette and LinkedIn Basics Outer Banks Chamber of Commerce March 28, 2014
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OBX Success Job Fair - March 28, 2014 Kathy McCullough-Testa KMT Consultants, Inc. kmtconsultants.com Basics & Social Media Etiquette
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What you n.eed to know about Social Media and LinkedIn if you are looking for a job, wanted to expand you business or network, or want to keep up on the latest trends and information
Transcript of Social Media Etiquette and LinkedIn Basics Outer Banks Chamber of Commerce March 28, 2014
OBX Success Job Fair - March 28, 2014Kathy McCullough-TestaKMT Consultants, Inc.kmtconsultants.com
Basics & Social Media Etiquette
Staying ConnectedWhy Is It So Important?
– The average length of time that today’s worker stays in a job is only 4.6 years.
– For younger workers, born between 1977 and 1997, the figure is expected to be even shorter – projected at three years or less.
– Today’s workers can potentially have 15 to 20 jobs over the course of their careers!
Source: United States Bureau of Labor Statistics
Staying ConnectedWhy LinkedIn?
–Professional networking site.–Over 277 million members in 200
countries (up 40% from 2013).–A new member joins every second.–Free & easy to use. –Can be used on any device.–Great new features – job searches, block
users, social sharing, mobile updating.
Staying Connected Why Not Other Sites?• What I like. • Tons of Users.• Who are your “real friends.”• Even Grandma is Using It!
• Here are pics of what I like.• Or what I want.• Or where I’ve been.• Or my hobbies or quotes.
• I am just going to write about stuff like my opinions and share pics and links and …
• Here are videos of me or my friends or my family doing stuff.
• And this is what I like to watch and music I listen to.
• Snapshots of my life.• At the beach, parties,
eating, travelling.• Or quotes I like.
• Pics or Videos with sound and words of what I am doing right now.
• Shared with “Select” friends.• Claim is that they are
deleted after opened.
Staying Connected
Are there any others thatmay work for a job search?
Google+ • Serves as a “Business Casual” networking opportunity.• You can develop authorship through sharing posts and
writing posts in your field or fields of expertise. • Found easily in Google searches.• You can join groups of interest, attend hangouts, and get
updates from companies that you are interested in.
Twitter• Can follow companies and individuals that you may be
interested in working for.• Some companies post job opportunities.• You can make direct contact with key decision makers!
Staying ConnectedSample Profiles
–http://www.linkedin.com/in/kmcculloughtesta
–http://www.linkedin.com/pub/shannon-kinser/23/892/a7a
Staying ConnectedBasics
–Set up your profile: https://www.linkedin.com/reg/join
–Profile Photo – Keep Professional!
–Customize profile:• Experience• Skills & Expertise• Education• Organizations, Awards, Publications,
Online Presence etc.
Staying ConnectedBasics
–Proofread for accuracy!–A complete profile is important.–Use LinkedIn to be found.–You should add connections:
• Email addresses of contacts.• “People You May Know.”• LinkedIn Tabs – Classmates, Colleagues, etc.
Staying ConnectedMore Features
–Post Updates–Recommendations–Endorsements (Define Yourself!)–Jobs–Networking–Messaging–Groups & Discussions–Companies–Privacy Controls – Block Others
Staying ConnectedSome Advice
– It is all in what you make of it.– Whether you are new to the job
market, a veteran job seeker, or looking to expand or start a business, it is definitely the place to be.
– Visit regularly and interact often.– Completeness, accurate content,
spelling, and grammar are key!
Staying ConnectedSome Advice
–Ask for recommendations and endorsements, then give in return.
– If you want to connect with someone in your network that you don’t know, personalize the invitation to connect by pointing out why the connection is mutually beneficial.
–Participate in groups and discussions of interest to you!
Staying ConnectedSome Advice
– You can use LinkedIn to:• Be Found!• Connect with past and current employers,
coworkers, business associates, etc.• Find potential job and career
opportunities.• Stay on top of latest trends.• Ask for references.• Promote Yourself – YOU are your brand!!!
Staying ConnectedSocial Media Land Advice
Your other social media sites:• Disable them or really clean them up, especially
Facebook – look at likes, apps, games, etc.• 90% of recruiters look at Facebook.• Items you don’t want your employer or potential
employer to know about*:Night Life Religious Beliefs Political Affiliation
Spouse’s Income Physical Issues (Some)
Your Working Another Job Sexual Orientation
Your Living Situation Mental Health Issues
Anything Your Boss Hasn’t Told You*Source: salary.com - http://www.salary.com/10-things-you-should-never-tell-your-boss/
Staying ConnectedSocial Media Land Advice
Your other social media sites:• Be careful what you post and say!• Some employers have access to tools
which can view profiles even if they are marked private.
• Don’t say how much you hate your current job, trash talk your boss, post that you are always late, or anything about co-workers.
• The following pics are not cool to post!
Photo 1: Getty Images (Model) Photo 2: Getty Images by Mark Como
Staying Connected
Resources–To Join: https://www.linkedin.com/reg/join
–LinkedIn Help: http://help.linkedin.com/app/home
Facebook, Google+, & Twitter:KMT Consultants
Pinterest, Instagram, & Flickr: kmtthebrand
866-619-2823
