Post on 19-Oct-2014
description
Twitter, Facebook, and SEO SMX East
John Doherty Distilled
Patents Tell us
Numerous factors go into determining if a social mention is going to affect rankings!
# of followers doesn’t seem to matter
Users who share manually have on average over 4x the number of followers!
True Reach?
Click Through Rate Matters (kind of)
CTR varies because manual tweeters have more followers!
CTR Based on # of Followers
ENGAGEMENT matters (# of clicks, replies, etc)
Manually sent tweets get 2X the number of clicks!
Authority of the sharer
Attributes a search engine might consider in generating an author rank may include: • A number of relevant/irrelevant messages posted; • Document goodness of all documents initiated by the
author; • Total number of documents initiated posted by the
author within a defined time period; • Total number of replies or comments made by the
author; and, • A number of [online] groups to which the author is a
member.
http://www.seobythesea.com/2009/11/how-search-engines-may-rank-user-generated-content/
Best Times to be RT’d (Dan Zarella)
What’s in a Retweet? The Data Behind Viral Messaging on Twitter | Dan Zarrella http://bit.ly/pFKgxa
If you want your social mentions to matter and you want traffic:
DO THIS Cultivate a group of people who will share your
stuff
Share new, interesting articles (build trust) Enhances RT-ability too YOUR engagement (@replies) can affect
author rank
Vary your style (RT, quote, comments, etc)
You can use a SEMI-automated process for this
DON’T (if you want the link juice)
Only retweet old articles (they can be great for traffic though!)
Oversaturate your followers (lower follower counts AND click through rates on average)
REMEMBER THIS Manipulated Not Manipulated
Devalued Not Devalued
Bing Link farms and Like farms - http://binged.it/qeysy8
Triberr is a tool to help you get more traffic to your site
Triberr Via @dancristo
You build a “tribe” based around a topic
You share each other’s blog posts It’s that simple
“Will these links pass link juice?”
http://triberr.com/
Another Challenge of Social
Measurement.
Image Credit: Source
How can I measure what’s working? http://dis.tl/smxsocialscrape
Built by @ipullrank
Measure It
You get the shared counts across all the APIs. Now you
know what gets social traction.
Enterprise Level Tools
Analytics
We all want to be driven by data,
right?
Custom GA Report
I created a custom GA report for you
http://dis.tl/customga
Use this to see the return from your social channels (Twitter, Facebook, G+)
A Few Blog Posts
The Tweet Effect: How Twitter Affects Rankings - http://mz.cm/mXFt8H
A Tweet's Effect On Rankings - An Unexpected Case Study - http://mz.cm/oVIKbj
Do Social Signals Drive Traffic? - http://mz.cm/pXuWsZ
Does Google Use Facebook Shares to Influence Search Rankings? - http://mz.cm/oVg6Rm
Thanks! Email: john.doherty@distilled.net Twitter: @dohertyjf G+: http://gplus.name/dohertyjf
http://www.distilled.net/events/