Twitter, Facebook, and SEO SMX East

John Doherty Distilled

Patents Tell us

Numerous factors go into determining if a social mention is going to affect rankings!

# of followers doesn’t seem to matter

Users who share manually have on average over 4x the number of followers!

True Reach?

Click Through Rate Matters (kind of)

CTR varies because manual tweeters have more followers!

CTR Based on # of Followers

ENGAGEMENT matters (# of clicks, replies, etc)

Manually sent tweets get 2X the number of clicks!

Authority of the sharer

Attributes a search engine might consider in generating an author rank may include: • A number of relevant/irrelevant messages posted; • Document goodness of all documents initiated by the

author; • Total number of documents initiated posted by the

author within a defined time period; • Total number of replies or comments made by the

author; and, • A number of [online] groups to which the author is a

member.

http://www.seobythesea.com/2009/11/how-search-engines-may-rank-user-generated-content/

Best Times to be RT’d (Dan Zarella)

What’s in a Retweet? The Data Behind Viral Messaging on Twitter | Dan Zarrella http://bit.ly/pFKgxa

If you want your social mentions to matter and you want traffic:

DO THIS Cultivate a group of people who will share your

stuff

Share new, interesting articles (build trust) Enhances RT-ability too YOUR engagement (@replies) can affect

author rank

Vary your style (RT, quote, comments, etc)

You can use a SEMI-automated process for this

DON’T (if you want the link juice)

Only retweet old articles (they can be great for traffic though!)

Oversaturate your followers (lower follower counts AND click through rates on average)

REMEMBER THIS Manipulated Not Manipulated

Devalued Not Devalued

Bing Link farms and Like farms - http://binged.it/qeysy8

Triberr is a tool to help you get more traffic to your site

Triberr Via @dancristo

You build a “tribe” based around a topic

You share each other’s blog posts It’s that simple

“Will these links pass link juice?”

http://triberr.com/

What topics am I influential about?

http://triberr.com/

http://klout.com

Another Challenge of Social

Measurement.

Image Credit: Source

How can I measure what’s working? http://dis.tl/smxsocialscrape

Built by @ipullrank

Measure It

You get the shared counts across all the APIs. Now you

know what gets social traction.

Enterprise Level Tools

Analytics

We all want to be driven by data,

right?

Custom GA Report

I created a custom GA report for you

http://dis.tl/customga

Use this to see the return from your social channels (Twitter, Facebook, G+)

A Few Blog Posts

The Tweet Effect: How Twitter Affects Rankings - http://mz.cm/mXFt8H

A Tweet's Effect On Rankings - An Unexpected Case Study - http://mz.cm/oVIKbj

Do Social Signals Drive Traffic? - http://mz.cm/pXuWsZ

Does Google Use Facebook Shares to Influence Search Rankings? - http://mz.cm/oVg6Rm

Thanks! Email: john.doherty@distilled.net Twitter: @dohertyjf G+: http://gplus.name/dohertyjf

http://www.distilled.net/events/