Introduction to Entrepreneurship

ENTR 110Instructor: J. Mather

Use the library’s Entrepreneurship Subject Guide. Follow the next slides to access this.

From the main HVCC webpage (hvcc.edu) select “Library.”

The Marvin Library is part of the greater Learning Commons.

Select “Dwight MarvinLibrary.”

GYMNASIUMS

Identify the NAICS code for this industry.

North American Industry Classification System

Identify two trade associations that would be valuable for your business.

Go to your trade association sites and look around! Jobs, certification information, etc.

Identify two valuable resources that trade associations could provide this business.

Option 1: Google “trade publications” and your business (for example “trade publications and

gymnasiums”).

Identify two trade journals or magazines that would be valuable for your business.

Option 2: Library sources!

All of these library

databases are excellent for

entrepreneurs. Trade

publications are found in

Under “Publication Type,” scroll down to “Trade Publication.”

Try a subject search using your business.

You can play with this; you are not limited to subject searching. Try looking for your business in the title of the article. Remember to select “Trade Publication.”

Click on drop-down window.

Identify trends in your business.

Trade AssociationsTrade JournalsAlbany Business Review, ReferenceUSA,Statista, Wall Street Journal and other

library databasesGoogle “trend” and your industry

Trends:Trade publications

Trade Associations

Years in business…

What is the size of the business you are planning to enter?

◦NAICS code data◦ReferenceUSA◦Statista

Who are three of your competitors?

Albany Business Review (Book of Lists)Reference USA***Phone Books

Find facts about your target market.◦Who are you trying to sell your

product/concept/service to?

◦Albany Business Review – Industries & Topics◦ReferenceUSA◦Statista

Average Annual Sales & Growth

◦Industry – Statista, ReferenceUSA◦Locally – ReferenceUSA, Albany Business

Review

Introduction to Entrepreneurship

Education

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