Entrepreneurship, introduction to entrepreneurship, definition of entrepreneurship
Introduction to Entrepreneurship
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Transcript of Introduction to Entrepreneurship
Introduction to Entrepreneurship
ENTR 110Instructor: J. Mather
Use the library’s Entrepreneurship Subject Guide. Follow the next slides to access this.
From the main HVCC webpage (hvcc.edu) select “Library.”
The Marvin Library is part of the greater Learning Commons.
Select “Dwight MarvinLibrary.”
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GYMNASIUMS
Identify the NAICS code for this industry.
North American Industry Classification System
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How?
Identify two trade associations that would be valuable for your business.
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Go to your trade association sites and look around! Jobs, certification information, etc.
Identify two valuable resources that trade associations could provide this business.
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Option 1: Google “trade publications” and your business (for example “trade publications and
gymnasiums”).
Identify two trade journals or magazines that would be valuable for your business.
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Option 2: Library sources!
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All of these library
databases are excellent for
entrepreneurs. Trade
publications are found in
many.
Under “Publication Type,” scroll down to “Trade Publication.”
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Try a subject search using your business.
You can play with this; you are not limited to subject searching. Try looking for your business in the title of the article. Remember to select “Trade Publication.”
Click on drop-down window.
Identify trends in your business.
Trade AssociationsTrade JournalsAlbany Business Review, ReferenceUSA,Statista, Wall Street Journal and other
library databasesGoogle “trend” and your industry
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Trends:Trade publications
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Trade Associations
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Years in business…
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What is the size of the business you are planning to enter?
◦NAICS code data◦ReferenceUSA◦Statista
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Who are three of your competitors?
Albany Business Review (Book of Lists)Reference USA***Phone Books
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Find facts about your target market.◦Who are you trying to sell your
product/concept/service to?
◦Albany Business Review – Industries & Topics◦ReferenceUSA◦Statista
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Average Annual Sales & Growth
◦Industry – Statista, ReferenceUSA◦Locally – ReferenceUSA, Albany Business
Review