Introduction to Entrepreneurship

54
Introduction to Entrepreneurship ENTR 110 Instructor: J. Mather

Transcript of Introduction to Entrepreneurship

Page 1: Introduction to Entrepreneurship

Introduction to Entrepreneurship

ENTR 110Instructor: J. Mather

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Use the library’s Entrepreneurship Subject Guide. Follow the next slides to access this.

From the main HVCC webpage (hvcc.edu) select “Library.”

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The Marvin Library is part of the greater Learning Commons.

Select “Dwight MarvinLibrary.”

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GYMNASIUMS

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Identify the NAICS code for this industry.

North American Industry Classification System

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How?

Identify two trade associations that would be valuable for your business.

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Go to your trade association sites and look around! Jobs, certification information, etc.

Identify two valuable resources that trade associations could provide this business.

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Option 1: Google “trade publications” and your business (for example “trade publications and

gymnasiums”).

Identify two trade journals or magazines that would be valuable for your business.

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Option 2: Library sources!

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All of these library

databases are excellent for

entrepreneurs. Trade

publications are found in

many.

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Under “Publication Type,” scroll down to “Trade Publication.”

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Try a subject search using your business.

You can play with this; you are not limited to subject searching. Try looking for your business in the title of the article. Remember to select “Trade Publication.”

Click on drop-down window.

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Identify trends in your business.

Trade AssociationsTrade JournalsAlbany Business Review, ReferenceUSA,Statista, Wall Street Journal and other

library databasesGoogle “trend” and your industry

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Trends:Trade publications

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Trade Associations

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Years in business…

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What is the size of the business you are planning to enter?

◦NAICS code data◦ReferenceUSA◦Statista

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Who are three of your competitors?

Albany Business Review (Book of Lists)Reference USA***Phone Books

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Find facts about your target market.◦Who are you trying to sell your

product/concept/service to?

◦Albany Business Review – Industries & Topics◦ReferenceUSA◦Statista

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Average Annual Sales & Growth

◦Industry – Statista, ReferenceUSA◦Locally – ReferenceUSA, Albany Business

Review