INTRODUCTION TO DIGITAL ENTREPRENEURSHIP

ENTREPRENEUR Entrepreneur is derived from the French entreprendre, meaning “to undertake”.

•The entrepreneur is one who undertakes to organize, manage, and assume the risks of a business

•A digital entrepreneur is an individual who uses the Internet as a tool to create commercial opportunities, disseminate information, and collaborate with clients and partners.

• Personal initiative• Seize opportunities• Endurance• Information seeker• High work quality• Comitment• Efficient• Creative problem

solving

• Passion• Integrity• Generousity• Open minded

Traditional entrepreneurs Digital entrepreneurs

Digital entrepreneurName Company

Brain Acton Whatapps

Steve Chen Youtube

John Donahoe Ebay

Jack Dorsey Twitter

Mark Zuckerberg Facebook

Jeff Bezos Amazon

Larry Pages & Sergey Brin Googles

INTERNET MARKETING/ONLINE/E- MARKETING

• Any marketing activities conducted online• Eg: advertising and marketing efforts that use

the Web and email to drive direct sales via electronic commerce.

• Divided into 3 area : a/ web marketing b/ email marketing c/ social marketing

Web marketing

• any marketing activity conducted online.• significantly less expensive• spaces are free to use/no cost• simplifies a company's ability to track, store,

and analyze data about a customer's demographics, personal preferences, and online behavior

Types of web marketing • Display Advertising • Search Engine Marketing. • Search Engine Optimization • Social Media Marketing• Email Marketing• Referral Marketing • Affiliate Marketing • Inbound Marketing.• Video Marketing

Clicks through rate (CTR)

Email marketing

• directly marketing a commercial message to a group of people using email

• Types of email : a/ transaction email b/ direct email

Social marketing

• an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.

• proven tool for influencing behaviour in a sustainable and cost-effective way.

SOCIAL MEDIA

• websites and software programs used for social networking

• Websites and applications that enable users to create and share content or to participate in social networking

• "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0

SOCIAL MEDIA PLATFORMS

ADVANTAGES

• Easy to reach target audience• Allow feedback• Expand market• Increase website traffic & ranking• Easier sharing content & faster• Low cost

DISADVANTAGES

• Lack emotional connections• Decreases face to face communication• Bad branding• Commitment• Relevant content• Time• Risky for negative comment

social media + business

• Convert social followers to email contacts• Build your customer profile• Strengthen your content's SEO• Build Customer Loyalty with Social Media

• Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics.

• practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as

age, gender, interests and spending habits.

KPI FOR SALES

• Leads flow• Number of Qualified Opportunities Created• Conversion Rate• Book revenue

KPI set of quantifiable measures

that a company or industry uses to gauge or compare performance in terms of meeting their strategic and

operational goals

ROI in social media

• ROI = the money you invest in the company and the return you realize on that money based on the net profit of the business

• Social media ROI = what you get back from all the time, effort, and resources you commit to social.

Social media ROI = (SM return – SM investment) / SM investment %

social media return (the amount of value that we got from our social media campaign)

social media investment (the amount of money that we invested in our social media campaign)

SOCIAL MEDIA

Defining the target audience can help you tailor content like social media posts, paid advertisements, photos and videos, as well as help you determine which marketing methods may be most beneficial to your business

• who the people are, you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc)

• how they describe the type of services they offer, you can word the copy on your site to match the conversation in their head (very important!)

• how they choose and compare products in your category, you know how to structure and prioritize content on your site

• what they want, your value proposition can state exactly that and the whole site can be 98% relevant to them

• what they don’t care about, you can dismiss and cut it from the site

• how their life is better thanks to your service, you know which end-benefits to communicate

• products and services of the business are marketed to other businesses.

• relationships are developed and ongoing, and the sales processes involved take longer

• Eg : a food manufacturer purchasing salt.

• Business-to-customer marketing refers to the tactics and best practices used to promote products and services among consumers

• also describe a company that provides goods or services for consumers

Social media marketing plan

• summary of everything you plan to do and hope to achieve for your business using social networks

https://www.youtube.com/watch?v=ACxGUowYcSk

Social media Marketing Policy

• Introduce the purpose of social media• Be responsible for what you write• Be authentic• Consider your audience• Exercise good judgment

• Understand the concept of community• Respect copyrights and fair use• Remember to protect confidential • Bring value• Productivity matters

Personal Data Protection Act 2010

• an Act that regulates the processing of personal data in regards to commercial transactions. It was gazetted in June 2010.

• The penalty for non-compliance is between RM100k – 500k and/or between 1 – 3 years imprisonment.

• This Act applies to any person who collects and processes personal data in regards to commercial transactions.

• The seven principles of the Act are:• general• notice and choice• disclosure• retention• security• access• data integrity principle

Intellectual Property

•http://www.malaysia-trademark.com/