Class 1-introduction to entrepreneurship
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Transcript of Class 1-introduction to entrepreneurship
ENTREPRENEURSHIP
Entrepreneurship
Subject: Entrepreneurship (ENT) Department: -BT – IV /I Faculty: K. Harinadh Book lending scheme: H. Nandan (PHI) Reference Books (available at
Library): 1. A. Sahay & V. Sharma
Type Privately held company
Industry Electronic commerce
Founded Bangalore, India (August 2006)
Founder(s) •Phanindra Reddy Sama•Sudhakar Pasupunuri•Charan Padmaraju
Headquarters Bangalore, India
Area served India
Key people Prakash Sangam(CEO)
Revenue Rs. 600 million (March 2013)
Employees 750 (Jan 2014)
It was taken over by the Ibibo Group, a joint venture of South Africa's Naspers and China's Tencent in June 2013 for $138 Million (INR 800 Crore).
Introduction - Discussion What is Business ?
What is Enterprise ?
Who is Entrepreneur?
What is Entrepreneurship ?
What is Road Map for Entrepreneurship?
Why to study Entrepreneurship?
What to study Entrepreneurship?
What is Business ?
Business is a ‘Value Generation Process’: Goods and
services are exchanged for one another or for money.
To "do business" with another company, a business
must engage in some kind of transaction or exchange
of value with that company.
Any commercial, industrial or professional activity
undertaken by an individual or a group.
What is Enterprise ?
It is business organization, firm or company
It is a systematic purposeful activity which are
arranged for achieving business goals
It is business organization, where all the resources
(4Ms) of business are arranged in a right proportion
to achieve predetermined goals of a business
Who is Entrepreneur ?
• Entrepreneur is defined as an agent who buys factors
of production at certain prices in order to combine
them into product with a view to selling it at uncertain
prices in future.
• Entrepreneur is defined as one who combines the land
of one, the labor of another and the capital of yet
another and thus produces the product.
What is Entrepreneurship ?
• Entrepreneurship is defined as the professional
application of knowledge, skills and competencies of
generating a new business idea, by an individual or a set
of people by launching an enterprise or business
organization to pursue growth while generating wealth,
employment and social good.
Road Map of Entrepreneurship
Why to study Entrepreneurship?
To generate interest for self-employment
To understand Entrepreneurial Qualities, Skills
To grab and build Business Opportunities, Ideas
To know how to setup a Business Organization
To be aware of problems, opportunities,
challenges, resources in an enterprising process
To make out Business Successful
To create employment opportunities, Wealth…..
What to study Entrepreneurship?
Unit – IIntroduction to Entrepreneurship
Unit – IIForms of Entrepreneurship
Unit – IIIAspects of Promotion
Unit – IVProject Planning & Feasibility Studies
Unit – V Financial Aspects of the Entrepreneurship
Unit – VIWomen Entrepreneurship
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Thank you & Let start our journey with
Entrepreneurship….
Thank you & Let start our journey with
Entrepreneurship….