Post on 01-Jul-2015
FA102A: RESEARCH AND BRAND DEVELOPMENT
Human Spaceflight Shannon Tomascak
Assignment One, Research
“Welcome to 2035..the Age of Surprise”http://www.kurzweilai.net/welcome-to-2035-the-age-of-surprise
Human Spaceflight Shannon Tomascak
Assignment One, Research
- Space travel technology is rapidly advancing and there is so much potential for the future.
http://www.kurzweilai.net/welcome-to-2035-the-age-of-surprise
Human Spaceflight Shannon Tomascak
http://www.kurzweilai.net/welcome-to-2035-the-age-of-surprise
Assignment One, Research
Human Spaceflight Shannon Tomascak
“Under the new plan NASA's focus would be the development of systems that would carry men and equipment outside of low-Earth-orbit (LEO) and successfully land them on other objects in the solar system.”
http://space.about.com/od/spacebasics/a/Future-of-Manned-Space-Flight.htm
http://upload.wikimedia.org/wikipedia/commons/thumb/3/3b/Augustine_Commission_logo.svg/250px-Augustine_Commission_logo.svg.png
Assignment One, Research
Human Spaceflight Shannon Tomascak
http://www.collectspace.com/reviewsls_config ur ations01-lg.jpg
- NASA is in the process of building the Orion Multi-Purpose Crew Vehicle and Space Launch System for human space travel and exploration
http://www.nasa.gov/externalflash/human_space/
Assignment One, Description of Future Product or Service
Human Spaceflight Shannon Tomascak
Advanced Space Travel for All
Assignment Two, Naming Process
Human Spaceflight Shannon Tomascak
Selected words from the original post:Age of Surprise, Outerspace, Potential, Exploration Generated name possibilities:Explore More (created by tweaking Exploration)SpaceOut (created by tweaking Outerspace) Selected name:Explore More Justification for why that name was selected:Sounds appealing to people who like traveling and incites people to want to see more. Service sounds amusing and inviting.
Assignment Two, Brand Character Diagram
Human Spaceflight Shannon Tomascak
Character/PersonaInnovative
Modern
Enjoyable
Honorable
ToneScientific
Revolutionary
Stunning
Novel
LanguageUnique
Admired
Sophisticated
Reliable
PurposeEntertain
Explore
Leisure
Civilize
Explore More
Assignment Three, Logotype Research, Word from Diagram
Human Spaceflight Shannon Tomascak
Leisure
Human Spaceflight Shannon Tomascak
Assignment Three, Logotype Research
http://www.expedia.com
http://www.amazon.com
http://www.toyota.com
Human Spaceflight Shannon Tomascak
Assignment Three, Finished Logotype
E PLOREMORE