Transcript of Media Intro
Media StudiesWest Island College
Sec. IV and V
What is media?
Any form of mass communication that uses technology
In pairs, come up with a list of all possible types of media
Most media can fit into the following categories:
The GOAL of all media is to:
provide information, entertain, and
The ultimate goal of media is (almost) always…
For each media category discussed earlier, write how each type of media has the potential of making MONEY
Media may be intended for the masses, but it is rare for one type of media to appeal to all people.
Therefore, when creating various media, the producers research their target market very carefully.
The following images were designed to sell:
Decide on the target market for each.
• In pairs
• Create an magazine ad for: GUM
• I will come around and assign you your target audience
• Begin by brainstorming a list of design ideas
1. Research your target market online
2. Decide on your product name and look and slogan
3. Design your ad
4. Present your ad (as a ppt slide) to the class