Internet Jerkor: How I learned to stop making junk and start making stuff that matters

Adam Morris • studiothick.com • @monsieurmorris

What a jerk

Doing > Saying

Differentiation

Making a difference

to

Waste and debt

Economic debt

Environmental debt

2011

2012

2013

Earth Overshoot Day: 20 August

Global Footprint Network, 2013

Social debt We (or, as designers—the organisations we work for) go into social debt when we waste people’s time, energy, resources; when we take from them without giving them anything of meaningful value in return.

Thick value

As we're discovering the hard way, capitalism is predicated on extracting wealth from people, communities, society, nature, and the future — and so the fundamental challenge of the 21st century is learning to create authentic, meaningful, lasting value for them.Umair Haque The New Capitalist Manifesto

Value transfer

Value creation

to

Making products and experiences that improve people’s lives, creating real social and environmental benefit.

From saying to doing

Design for people, not pixels

How might we add meaningful and actionable context / insight into people’s mobility data?Outcome = measurably healthier customers

Think beyond the browser

Shift the conversation toward a problem worth solving

Re-cap

• Design for people, not pixels. Think ‘value creation for humans’

• Think beyond the browser. Broader opportunity to interact in the real world, we can add genuine value to their lives.

• Shift conversation towards problems worth solving. Opportunity to create thick value; thick value reduces waste and avoids social/environmental debt.

Thanks.Adam Morris • studiothick.com • @monsieurmorris

!

adam@studiothick.com

@monsieurmorris

www.studiothick.com