Internet Jerk (PauseFest 2014)

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Internet Jerk or: How I learned to stop making junk and start making stuthat matters Adam Morris studiothick.com @monsieurmorris

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or: How I learned to stop making junk and start making stuff that matters

Transcript of Internet Jerk (PauseFest 2014)

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Internet Jerkor: How I learned to stop making junk and start making stuff that matters

Adam Morris • studiothick.com • @monsieurmorris

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What a jerk

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Doing > Saying

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Differentiation

Making a difference

to

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Waste and debt

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Economic debt

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Environmental debt

2011

2012

2013

Earth Overshoot Day: 20 August

Global Footprint Network, 2013

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Social debt We (or, as designers—the organisations we work for) go into social debt when we waste people’s time, energy, resources; when we take from them without giving them anything of meaningful value in return.

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Thick value

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As we're discovering the hard way, capitalism is predicated on extracting wealth from people, communities, society, nature, and the future — and so the fundamental challenge of the 21st century is learning to create authentic, meaningful, lasting value for them.Umair Haque The New Capitalist Manifesto

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Value transfer

Value creation

to

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Making products and experiences that improve people’s lives, creating real social and environmental benefit.

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From saying to doing

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Design for people, not pixels

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How might we add meaningful and actionable context / insight into people’s mobility data?Outcome = measurably healthier customers

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Think beyond the browser

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Shift the conversation toward a problem worth solving

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Re-cap

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• Design for people, not pixels. Think ‘value creation for humans’

• Think beyond the browser. Broader opportunity to interact in the real world, we can add genuine value to their lives.

• Shift conversation towards problems worth solving. Opportunity to create thick value; thick value reduces waste and avoids social/environmental debt.

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Thanks.Adam Morris • studiothick.com • @monsieurmorris

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!

[email protected]

@monsieurmorris

www.studiothick.com