Post on 30-Dec-2015
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IEEE Membership Development Conference Call / Web Cast
Lee StognerChair, IEEE Membership Recruitment and Recovery Committeel.stogner@ieee.org
Cathy DownerMGA Staff - Membership Developmentc.downer@@ieee.org
17 January 2009
Preview Topic: IEEE 125th Anniversary Plan
Membership Statistics & Goal Status
Business Cycle Spotlight: Field Team Development & Recovery Planning
Wrap-Up / Direction
Open Floor Q&A
Subject Appendix
Today’s Discussion…
Membership Development Web Cast
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Slide 2
Webcast presentation available on MD virtual community at https://www.ieeecommunities.org/ieee.md.net in the files section
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This webcast is recorded. Presentation and audio will be available as an “on-demand” resource – URL and announcement to be posted in the MD Virtual community
Web Cast Notes
Slide 3Membership Development Web Cast
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Slide 4Membership Development Web Cast
Web Cast Attendance Roll Call
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Preview Topic
IEEE 125th Anniversary
Membership Development Webcast
Presented by:Marsha LongshoreSenior Manager, Corporate
Communications17 January 2009
Slide 5
Program Objectives
Overview of Activities
Ieee125.org
What can you do to help
Leverage the anniversary for membership development
TODAYS PRESENTATION
Membership Development Web Cast
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Slide 6
Our roots are tied to the AIEE - formed in 1884
Board of Directors has provided $1M for a celebration
Committee of volunteers from around the world is planning a global celebration
One year effort will reinforce the public visibility program’s goals
IEEE 125th Anniversary in 2009
Membership Development Web Cast
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Slide 7
IEEE 125th Anniversary
Slide 8Membership Development Web Cast
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A global, marketing communications program that uses the anniversary to:
Increase awareness of contributions of IEEE,
members and the profession
Celebrate prestige and successes of the IEEE with
volunteers, students, members, nonmembers,
customers and staff
125th Anniversary ActivitiesSlide 9Membership Development Web Cast
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• Media Roundtable w/ Experts – 10 March 2009
• New York City – Media Capital
• Emerging Technologies/ benefit to humanity
• Webcast and archived on IEEE TV
• IEEE’s Anniversary Date – 13 May 2009
• Engineering the Future Day
• Publicity Campaign
• Video Contest May – August 2009
• Show us how you are “Engineering your World”
• Your car, home, cubicle, office, dorm room
• Celebrations Around the World Throughout The Year
• IEEE Sections, Societies, Chapters, Student Branches, Affinity Groups
• GOLD “Pass Along” Video
• Over 200 Sections pledge to celebrate locally
• Members say Happy Anniversary on YouTube
• Eight Key Celebrations bringing together Members, Volunteers, and Customers with technology dignitaries
Slide 10Membership Development Web Cast
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Selected event citiesMunich, Germany 27 AprilAustin, Texas, USA 30 April Boston, Massachusetts, USA 11 MayBeijing, China 8 JuneBangalore, India 29 AugustSan Jose, California, USA 16 September (tent)
London, UK 6 OctoberTokyo, Japan 30 OctoberAdditional Celebrations in Quebec, Puerto Rico and Mexico
IEEE Presidents’ ‘Change the World’ Competition
Slide 11Membership Development Web Cast
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• Students Create Solutions to Real World Problems
• Individual IEEE Student Members or teams led by Student Members
• Entries accepted • 1 Sept 08 to 28 Feb 09
• Prizes funded through Life Member fund
Initial judging by SAC chairs; final selection by three P’s.
Top Prize: US$10,000
Top three finalists to be invited to 2009Honors Ceremony
One People’s Choice prize; voting open to all
IEEE 125th Websitewww.ieee125.org
Slide 12Membership Development Web Cast
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Learn more about what’s happening
Post photos and videos of your celebrations in the multimedia center
Participate in contests, write on our message boards and vote on contest winners
Add your event to the calendar
What Can You Do to Help?
Slide 13Membership Development Web Cast
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Use the IEEE Anniversary Mark and celebrate the anniversary during your activities
Drive Traffic to the Website ieee125.org
Promote Presidents’ ‘Change the World’ Competition to students
•www.ieee.org/ChangeTheWorld
•Be an IEEE Anniversary Ambassador
• Promote the 125th: any event in 2009 is an anniversary event
• Mention the anniversary in meeting notices, special events, award ceremonies, welcome letters, newsletters and websites
• Put your anniversary events on the calendar at ieee125.org
• Submit anniversary event photos on the website at ieee125.org
•
Encourage participation in online anniversary activities
Leverage the Anniversary toPromote Membership
Slide 14Membership Development Web Cast
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•Increase IEEE visibility in the community
Instill a sense of pride
“Hearts and Minds” video
History slide show
Generate excitement by driving people online –
People’s Choice voting in Presidents Competition
Engineering Your World contest-viral on YouTube
Create discussions on the message boards
New networking opportunities: Friends of IEEE on
Facebook; GOLD anniversary greeting video
•
Questions ?
Slide 15Membership Development Web Cast
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m.longshore@ieee.org
Membership Statistics & Goal Status> December 2008
Prepared by:John DayIEEE Member & Geographic Activities
Membership Development Webcast Slide 16
Congratulations! Mission 2008 Results – 382,400 members! (87 members shy of record)
Slide 17Membership Development Web Cast
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382,400
Up 2.0% from November
Slide 18Membership Development Web Cast
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December Year-over-Year Monthly Growth – Total Membership
Slide 19Membership Development Web Cast
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382,400
Up 2.0% from November
December Year-over-Year Monthly Growth – Higher-Grade Membership
December Year-over-Year Monthly Growth – Student Membership
Slide 20Membership Development Web Cast
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85,235
Up 3.5% from November
Higer Grade Net Gain
Student Net Gain
Total Gain
Active Membership by Region – October 2008
Slide 21Membership Development Web Cast
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Results
Recruitment – 2008 & Trend
Higher-grade recruitment soft throughout 2008, with year-over-year decline of 9% Sep through Dec (28% decline, December)All-time record for Student recruitment in 2008
Impact higher-grade membership through elevation, June / August 2009 timeframe
Membership Development Web Cast
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Slide 22
REGION # Difference % Difference 2008 2007
R-10 + 7,258 + 33.3% 29,061 21,803
R-9 + 812 + 11.8% 7,692 6,880
R-4 - 49 - 1.5% 3,242 3,291
R-7 - 107 - 3.9% 2,632 2,739
R-3 - 127 - 2.9% 4,296 4,423
R-8 - 162 - 1.0% 16,105 16,267
R-2 - 179 - 4.8% 3,578 3,757
R-5 - 351 - 8.9% 3,585 3,936
R-1 - 553 - 13.0% 6,339 7,032
R-6 - 693 - 9.9% 6,339 7,032
Total + 5,849 + 7.9% 80,227 74,378
Results
Recruitment by Region – Jan through Dec 2008
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Slide 23
Slide 24
Total memberships of 38 Societies– Down year-over-year (3,041) members
24 Societies w/ increased membership
– Total memberships + 4,146 Communications Society + 1,408
14 Societies w/ decreased membership
– Total memberships (7,187) Computer Society (5,166)
December 2008 Society Membership (totals include Affiliates)
Membership Development Web Cast
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Slide 25Membership Development Web Cast
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December Year-over-Year Society Membership, Detail
Slide 26Membership Development Web Cast
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December Year-over-Year Society Membership, Detail
Update - 2009 Membership Renewal
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Membership Development Web Cast Slide 27
Thank you !Questions ?
Slide 28Membership Development Web Cast
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Business Cycle Spotlight
Presented by:Lee StognerChair, IEEE MRRC
Membership Development Webcast Slide 29
Looking Ahead - Membership Business Calendar
Slide 30Membership Development Web Cast
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If the MGA is Successful …
IEEE member satisfaction & relevance is growing and reflected in improved retention and total membership
The MGA is a data-driven organization that proactively anticipates and reacts to the needs of the member and the profession
The MGA facilitates recruitment, training, development of IEEE volunteer leaders
The MGA facilitates successful regions, sections, chapters, and affinity groups
The MGA is responsible for all aspects of member and membership activities with the IEEE
The MGA ensures a “home(s)” for every member
Technology professionals will understand IEEE membership’s importance in their careers
The MGA will develop sections, and regions and reward them based on their measured success
The MGA facilitates communications and engagement opportunities for IEEE members in multiple ways
IEEE and its members’ achievements are universally recognized
MRR Team Development – Engagement
Alignment with the new MGA mission and values
Volunteer & Staff partnership
MD position vacancies
Regional Training
Partnering across IEEE
MD Portal & Virtual Community
Membership Development Web Cast
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Each other!
Inspiring and informing through MD Webcast
Empowering through MD Kits
MD Activity & Progress Reporting
MD Portal & Virtual Community
MD Team Development – Resources & Tools
Slide 32
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Membership Development Web Cast
Engagement
Volunteer & Staff partnershipFilling MD position vacanciesEncouraging Section to Member communications
2009 GoalsIncreased focus on retention
78.5% total membership 84.8% higher-grade, 54.0% students
Match 2008 recruitment2009 Year-End (December)
390,000 total members
Membership Recruitment & Recovery Committee Report – January 2009
2009 MRR Team Committee Focus
Retention of existing members
First-Year Experience
Student Membership Strategy
Society Membership
MD at Conferences
Promoting Regional MD training
Monthly MD web casts
Building a hierarchy of MD support at all levels of the IEEE
– Staff– Region– Section– Society– Chapters– Branches
Ongoing upgrades to support material
MRR Team Development – Supporting Significant Initiatives
Membership Development Web Cast
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Slide 34
Recovery Planning
Membership Development Web Cast
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Data-driven activities
Knowledge of SAMIEEE– Members w/ past-due status– See appendix for step-by-step
instructions– Aleksandar Szabo (R8) our
volunteer expert
Monitor progress through analytics and membership reports
Slide 35
Proactive engagement
We’re here to here during these difficult economic times
Knowledge of IEEE benefits and resources
Recovery Planning
Membership Development Web Cast
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Slide 36
Thank you !Questions ?
Slide 37Membership Development Web Cast
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MD team updates (received through 15 Jan)
– Wole Akpose (R2)
– Zak Cohen (R6)
– Aleksandar Szabo (R8)
– Menqui Zhou (R10)
– Cathy Downer, Membership Development Mgr
Know the benefits of membership
– www.ieee.org/benefits
Utilize MD resources and tools
– www.ieee.org/md
Make retention our 1Q focus
Promote 125th Anniversary
Monitor progress through MD reports
Next MD webcast, Saturday 21 February
Wrap Up / Direction
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Slide 39Membership Development Web Cast
Efficiency & quality control• Maintenance of only one list• Reduce duplication of the same
notification• Consistent awareness across
overlapping groups in interests
Announcements: Monthly MD reports, webcasts, Atumn MD kit shipment, etc.
Targeting cut-over to Jan/Feb
– Pre-populated the consolidated list and de-duped names
– Updating of websites w/ subscription info to consolidated alias
– Communications about cut-over to the legacy lists
Housekeeping – Consolidation of MD-Related Mailing Lists
MD-ALL@ieee.org
mem-progress-rpt@ieee.org
member-progress-rpt-staff@staff@ieee.org
memdir@ieee.org
MD E-Notice announcements
Slide 40Membership Development Web Cast
MD virual community
announcements
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Thank you !Questions ?
Slide 41Membership Development Web Cast
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Appendix
Field Team Resources
Presented by:Lee StognerChairIEEE MRRC
Membership Development Webcast Slide 43
R3 – Lee Stogner
R4 – Tarek Lahdhiri
R8 – Aleksandar Szabo
R7 – Kathleen Chafe
R9 – Tania Quiel
R5 – Robert Shapiro
R2 – Wole Akpose
R6 – Zak CohenR1 – Dr. Ravi Todi
R10 –Mengqui Zhou
The Regional “Field Team” (updated 15 Jan ‘08)
Slide 44Membership Development Web Cast
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Lee Stogner IEEE MGA l.stogner@ieee.orgRavi Todi R1 rmtodi@us.ibm.comWole Akpose R2 wole@ieee.orgLee Stogner R3 l.stogner@ieee.org Tarek Lahdhiri R4 lahdhiri@ieee.orgRobert Shapiro R5 bshapiro@ieee.orgZak Cohen R6 zcohen@ieee.orgKathleen Chafe R7 chafek@ieee.orgVijay Narasimhan R7 vijay_narasimhan@ieee.orgAleksandar Zsabo R8 a.szabo@ieee.orgTania Quiel R9 t.quiel@ieee.org Menqui Zhou R10 zhoumq@public3.bta.net.cnCathy Downer IEEE Staff c.downer@ieee.orgJohn Day IEEE Staff j.day@ieee.org
The Regional “Field Team”
Slide 45Membership Development Web Cast
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Membership Development Portal – www.ieee.org/md
Slide 46Membership Development Web Cast
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Membership Reports
MD Virtual Community
SAMIEEE access
Membership Development Manual
Member benefits at a glance
Recrutiment programs and tools
MD Kits – online order form
Online Order Form – www.ieee.org/mdsupplies
Slide 47Membership Development Web Cast
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The web page to join the IEEE www.ieee.org/joinThe web page for MD volunteers www.ieee.org/md The web page for IEEE benefits– www.ieee.org/benefits
Your Region web page www.ieee.org/??Your Section web page www.ieee.org/??Your Chapter web page www.ieee.org/??Your Conference web page www.ieee.org/??Your Student Branch web page www.ieee.org/??
Online MD Resources
Slide 48Membership Development Web Cast
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Thank you !Questions ?
Slide 49Membership Development Web Cast
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To get the list of Arrears of your Organizational Unit, go to SAMIEEE
www.ieee.org/organizations/vols/samieee/positions.html
Click Access SAMIEEE Insert you User ID and Password, and LoginClick SAMIeee in Shared FoldersClick Geographic Predefined Query and you will get the list of Predefined Queries
From the list of Predefined Queries select
– (GEO) Arrears: Member Contact Info By Section-By Grade
Sections Arrears Lists Using SAMIEE – Step-by-Step
Slide 51Membership Development Web Cast
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Sections Arrears Lists Using SAMIEE – Step-by-Step
Slide 52Membership Development Web Cast
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Sections Arrears Lists Using SAMIEE – Step-by-Step
Slide 53Membership Development Web Cast
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Sections Arrears Lists Using SAMIEE – Step-by-Step
Slide 54Membership Development Web Cast
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Sections Arrears Lists Using SAMIEE – Step-by-Step
Slide 55Membership Development Web Cast
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Slide 57
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Slide 58Membership Development Web Cast
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International toll free - Argentina: 0800 222 0019
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Slide 59Membership Development Web Cast
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Slide 60Membership Development Web Cast
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Slide 61Membership Development Web Cast
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