IEEE Tainan Section Membership Development Strategy & Plan
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IEEE Tainan Section Membership Development Strategy & Plan Ce-Kuen Shieh Chair Tainan Section [email protected]
description
IEEE Tainan Section Membership Development Strategy & Plan. Ce-Kuen Shieh Chair Tainan Section [email protected]. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >. - PowerPoint PPT Presentation
Transcript of IEEE Tainan Section Membership Development Strategy & Plan
IEEE Tainan Section
Membership Development Strategy & Plan
Ce-Kuen ShiehChairTainan Section [email protected]
IEEE MD Strategy
Section Situation
Section MD Plan
Topics
IEEE MD Strategy
IEEE MD Support & Evolution
2005 2006 2007 2008 2009
365,500 members
BMS transition ‘Great Recession’
Optimizing the Campaigns >
renewal
recovery
recruitment
reinstatement
benefits promotion
382,400 members
(renewal alerts integrated into next-gen products)
367,400 members
Integrated multimedia
Putting a face onmembership promotion
Remaking the Collateral >
Integrated MD strategy &
plan
Integrated MD reporting
397,000 members
Synthesis & Engagement
First-year member experience
Message testing
MD webcasts
374,800 members
Building a Volunteer “Field Team” >
MD KitsMD portal
Membership presentation
MD Manual
MGM business cards
MD virtualcommunity
On-demandKit ordering
MD Strategy w/ Full Volunteer Integration
MD Volunteer “Platform”
Membership Situation
Tainan Section
Tainan Section Total Members Since Year 2003Formation Date: 20 June 2003
Tainan Section Total Members since Year 2003
IEEE Tainan Section Membership31 December 2011
SWOT – Section’s Member Growth Program
Strengths
•Tainan Section already has a rule which benefits students to join IEEE.
• Most universities in Taiwan encourage their faculties and students to pursue globalization leadership.
Weaknesses • Currently, most high-tech companies locate at northern Taiwan (Taipei Section). Most student members move there for their jobs after graduating.
Opportunities
•High-tech companies are getting more and more popular in southern Taiwan. There will be more chances to recruit new members from Industry.
• GOLD affinity group of Tainan Section will be formed. It is helpful for membership retention.
Threats
• IEEE Taichung Section may be formed soon and potentially share the members with Tainan Section.
Section MD Plan
Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or
upgraded benefitsFrom Sep thru Dec, revenue
deferred to next year
Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or
upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes
Calendar Year ConcludesYear-end membership statistics determined
Active-Status TerminatorPast-due members placed
into arrears
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
APRIL
MARCH
FEBRUARY
JANUARY
AUGUST
JULY
JUNE
MAY
Timing is Everything – Know the Membership Calendar
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
IEEE Tainan Section
• E-mail• Website
• Technical Lecture• Workshop
• Section Award• Certifications
• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention
Opportunities for Engaging Existing Members
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
IEEE Tainan Section
• Public Activities • Technical Lecture• Workshop• Support students new student membership dues
• Section Award• Certifications
• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
Opportunities for Engaging Prospective Members
Membership Development Plan
Engagement Venues & Frequency
1Q(Jan – Mar)
2Q(Apr – Jun)
3Q(Jul – Sep)
4Q(Oct – Dec)
Communications
E-mail Weekly Weekly Weekly Weekly
Website Weekly Weekly Weekly Weekly
Events
Technical Lecture Monthly Monthly Monthly Monthly
Workshop Quarterly Quarterly Quarterly Quarterly
Recognition
Section Award -- -- -- Annually
Certifications -- -- -- Annually
Status Update
Engagement Venues & Frequency
Goals & Progress
Communications
E-mail Send section activity information properly via email.
Website Update the information on the website of Tainan Section frequently.
Events
Technical Lecture Increase the number of technical speeches and lecturers.
Workshop Hold workshops on forming affinity groups and on membership development.
Recognition
Section AwardCall-for-Awards will be delivered via email in August. Award recipients will be awarded at annual member meeting.
CertificationsVolunteers with a great performance on chapter activities can get certifications at annual member meeting.
Section’s Membership Situation– There were totally 875 members until the end of 2011, while there
were only 16 fellows, 85 senior members, 529 members, 125 GSM, 35 associate members, and 85 student members.
– According to the SWOT analysis, the number of members has potential to be increased.
Section MD Plan– Encourage chapters to recruit new members; professors or students. – Recruit more IEEE members in Southern Taiwan by events and
recognition. – Hold more activities and workshops to increase the number of
student members.
In Summary…
