IEEE Singapore Section Membership Development Strategy & Plan
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IEEE Singapore Section Membership Development Strategy & Plan Shum Ping, Perry Membership Development Chair Singapore Section [email protected] photo
description
IEEE Singapore Section Membership Development Strategy & Plan. Shum Ping, Perry Membership Development Chair Singapore Section [email protected]. photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >. - PowerPoint PPT Presentation
Transcript of IEEE Singapore Section Membership Development Strategy & Plan
IEEE Singapore Section
Membership Development Strategy & Plan
Shum Ping, PerryMembership Development ChairSingapore Section [email protected]
IEEE MD Strategy
Section Situation
Section MD Plan
Topics
IEEE MD Strategy
IEEE MD Support & Evolution
2005 2006 2007 2008 2009
365,500 members
BMS transition ‘Great Recession’
Optimizing the Campaigns >
renewal
recovery
recruitment
reinstatement
benefits promotion
382,400 members
(renewal alerts integrated into next-gen products)
367,400 members
Integrated multimedia
Putting a face onmembership promotion
Remaking the Collateral >
Integrated MD strategy &
plan
Integrated MD reporting
397,000 members
Synthesis & Engagement
First-year member experience
Message testing
MD webcasts
374,800 members
Building a Volunteer “Field Team” >
MD KitsMD portal
Membership presentation
MD Manual
MGM business cards
MD virtualcommunity
On-demandKit ordering
MD Strategy w/ Full Volunteer Integration
MD Volunteer “Platform”
Membership Situation
Singapore Section
Formation Date: 17 June 1977
3,399 3,3263,437
3,1072,980
2,748 2,694 2,757 2,7412,912
3,2443,093
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Singapore
Singapore Section Total Members Since Year 2000
IEEE Singapore Section MembershipBy 31 December 2011
Section MD Plan
Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or
upgraded benefitsFrom Sep thru Dec, revenue
deferred to next year
Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or
upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes
Calendar Year ConcludesYear-end membership statistics determined
Active-Status TerminatorPast-due members placed
into arrears
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
APRIL
MARCH
FEBRUARY
JANUARY
AUGUST
JULY
JUNE
MAY
Timing is Everything – Know the Membership Calendar
ConstituenciesTechnical
DevelopmentProfessional Development
Community Development
Cost Savings / Discounts
Existing Members
Prospective Members
Differentiate Audiences – Different Expectations
… their needs change throughout a career
… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
Singapore
• E-broadcast
• Personal invitation
• Social networking
• Membership social networking events for existing members
• Conferences & workshops
• Student chapter activities
• Exclusive benefits for Singapore members
• Professional recognition by the peers for technical and professional excellence
• Number of event Participation attendees
• Number of Student Existing Branches
• Member Retention Rate
Opportunities for Engaging Existing Members
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
Singapore
• IEEE Singapore Section Website
• Personal Invitations
• Promotion of IEEE membership by faculties in schools (especially useful for recruiting student members)
• Circulation of promotional emails/E-broadcast by existing members
• Membership drive events exclusively for new members
• Social networking events for existing members and prospective members
• Exclusive membership benefits and promotions for Singapore members
• Additional benefits for first-time registered members and their recruiters, only in this June.
• Diversity and frequency of opportunities for member recruitment
• Follow-up with interested individuals
• First-year member engagement
Opportunities for Engaging Prospective Members
Membership Development PlanEngagement Venues & Frequency
1Q(Jan – Mar)
2Q(Apr – Jun)
3Q(Jul – Sep)
4Q(Oct – Dec)
Communications
E-Broadcast x x x x
Membership benefits x x x x
Events
IEEE Social Gathering cum Membership Recruitment Drive
x
IEEE Membership Promotion Drive x
IEEE Social Gathering cum Membership Recruitment Drive
x
Recognition
Senior Membership Drive x x x x
IEEE Networking Session for Fellows and Senior Members
x
Status UpdateEngagement Venues & Frequency
Goals & Progress
Communications
E-Broadcast Twice a month
Membership benefits Singapore Science Centre, Night Safari, 8-Museum Pass, and more
Events
IEEE Social Gathering cum Membership Recruitment Drive
recruited more than 50 new members
IEEE Membership Promotion Drive On going
IEEE Social Gathering cum Membership Recruitment Drive
Future event
Recognition
Senior Membership DriveFuture event
IEEE Networking Session for Fellows and Senior Members
Future event
Section’s Membership Situation 2012– About 3000 members in Singapore– Steady increase of Senior Members and Fellow
Section MD Plan 2012Mar 2012 IEEE Social Gathering cum Membership Recruitment Drive (recruited
more than 50 new members)
June 2012 IEEE Membership Promotion Drive
August 2012 IEEE Social Gathering cum Membership Recruitment Drive
Oct 2012 IEEE Networking Session for Fellows and Senior Members
In Summary…
