Post on 12-May-2015
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Social Media Success Stories
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Social Media Success StoriesPowerful Case Studies for Your Business and Personal
Brand
• Real business examples of Social Media programs that generate positive ROI
• Infographics, memes, kicks, captions, pins
• Local businesses that are making it work
• A few fun and surprising categories
Margie SchneiderVice President
Ten Golden Rules
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Social Media
Success Stories
Eleanor Hoh -- WokStar!
Business Model: sells “wok star kits”, community membership, classes & franchises
Phonto ‘app’
Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
Build Community & Engagement
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• Great product shots• Phonto app to add branding• Submit photos, voting,
caption contests• Regular engagement with
audience
Aquabumps
Business Model: sells high-quality prints of photos, related products & website advertising
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Social “Selling”
• Aquabumps = awesome content• Squishables engagement
through “crowd sourced” voting• Charitable donation for pictures
= pictures of your product on fans profile pages
• 29% of Squishables traffic comes from Facebook
Morning Coach
Business Model: sells membership with access to a “community of positive people” , daily support & information.
Memes
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“Share-able” Content
• Calendarize your content• Memes are powerful
engagement devices!• Builds brand awareness
Warby Parker
Business Model: sells vintage inspired eyewear and related products.
“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” co-founder Neil Blumenthal
Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly,[1] such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.
MARKETERS
Infographics
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• A purely visual medium • Pinterest contests• Great for designers,
products, recipes, lifestyle• Active interaction, pinning,
following etc.
Kickstarter campaign to fund creation of video series
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Kickstarter
• “Crowd funding”• Great way to fund a start-up
or project• Superior social integration
for viral reach (it helps if you have a great network to get the ball rolling)
Facebook PPC Advertising
The Power Of “Friend’s Recommendations”
Same Landing Page For 2 Campaigns.
Google cost per sale $24.42Facebook cost per sale $6.02
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Facebook PPC Advertising
• Enlist friend’s recommendations
• Highly relevant targeting• Beating Google 3:1
AskTheBuilder.com’s Tim Carter uses YouTube search
results to drive traffic!
Guinness World Record for most 'liked' video in YouTube history!
Featured on Ellen Show with Britney Spears, Today Show, etc
100s of Parody & Tribute Videos
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Video
• How to videos • Answer the top 10 questions• Create community & get
search engine results• Viral!
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Try something! –Videos, infographics, Instagram, Pinterest, memes, kickstarter, live blogging, Facebook community & advertising
Social Media Success StoriesPowerful Case Studies for Your Business and Personal
Brand
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successvideo
Social Media Success StoriesPowerful Case Studies for Your Business and Personal
Brand