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Social Media Success Stories

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Social Media Success StoriesPowerful Case Studies for Your Business and Personal

Brand

• Real business examples of Social Media programs that generate positive ROI

• Infographics, memes, kicks, captions, pins

• Local businesses that are making it work

• A few fun and surprising categories

Margie SchneiderVice President

Ten Golden Rules

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Social Media

Success Stories

Eleanor Hoh -- WokStar!

Business Model: sells “wok star kits”, community membership, classes & franchises

Phonto ‘app’

Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/

Build Community & Engagement

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Instagram

• Great product shots• Phonto app to add branding• Submit photos, voting,

caption contests• Regular engagement with

audience

Aquabumps

Business Model: sells high-quality prints of photos, related products & website advertising

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Social “Selling”

• Aquabumps = awesome content• Squishables engagement

through “crowd sourced” voting• Charitable donation for pictures

= pictures of your product on fans profile pages

• 29% of Squishables traffic comes from Facebook

Morning Coach

Business Model: sells membership with access to a “community of positive people” , daily support & information.

Memes

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“Share-able” Content

• Calendarize your content• Memes are powerful

engagement devices!• Builds brand awareness

Warby Parker

Business Model: sells vintage inspired eyewear and related products.

“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” co-founder Neil Blumenthal

Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly,[1] such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.

MARKETERS

Infographics

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Pinterest

• A purely visual medium • Pinterest contests• Great for designers,

products, recipes, lifestyle• Active interaction, pinning,

following etc.

Kickstarter campaign to fund creation of video series

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Kickstarter

• “Crowd funding”• Great way to fund a start-up

or project• Superior social integration

for viral reach (it helps if you have a great network to get the ball rolling)

Facebook PPC Advertising

The Power Of “Friend’s Recommendations”

Same Landing Page For 2 Campaigns.

Google cost per sale $24.42Facebook cost per sale $6.02

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Facebook PPC Advertising

• Enlist friend’s recommendations

• Highly relevant targeting• Beating Google 3:1

AskTheBuilder.com’s Tim Carter uses YouTube search

results to drive traffic!

Guinness World Record for most 'liked' video in YouTube history!

Featured on Ellen Show with Britney Spears, Today Show, etc

100s of Parody & Tribute Videos

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Video

• How to videos • Answer the top 10 questions• Create community & get

search engine results• Viral!

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Try something! –Videos, infographics, Instagram, Pinterest, memes, kickstarter, live blogging, Facebook community & advertising

Social Media Success StoriesPowerful Case Studies for Your Business and Personal

Brand

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Social Media Success StoriesPowerful Case Studies for Your Business and Personal

Brand