A/G Library Marketing Social Media/Branding Success Stories

Leon BolivarBase: New York City

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2.5 Campaigns Worth Sharing…

• “Keep Calm And Ask a Librarian” branding initiative

• Social Pix “World’s Greatest Librarian” @ American Library Association Annual Meeting

• Springer’s Best Quote Contest

GOAL: Engagement & Branding

Keep Calm…

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The Idea:

Develop a theme/slogan for the year…

• “Keep Calm & Ask A Librarian”!– sounds good!

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Worlds Greatest Librarian…

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The Objectives…

• Develop an in-booth promotion at ALA to creates a memorable experience for the librarian.• Somehow integrate social media & increase # of “Likes” on FB.• Be the “talk” of the conference.

BUT HOW?!?!?!?

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ALA 2012

• Photo Promotion with Social Pix

• Librarian T-Shirts

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Springer‘s Best Quote Contest #SBQC

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The Challenge:

• Angie: “Leon– do an end of year social media marketing campaign and see what you can do with those left over “Keep Calm & Ask A Librarian” t-shirts.

• Leon: Hmmmmmm…….

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The Contest:

• Submit an original quote, haiku, limerick, or poem relating to the evolution of digital libraries, research, knowledge, and/or the vital role of a librarian.

(the hook): Each participant will receive a free “Keep Calm and Ask a Librarian” t-shirt.

For example, Douglas Adams (author of The Hitchhikers Guide to the Galaxy) wrote: “Lovers of print are simply confusing the plate for the food.”

Think you have what it takes?? Enter today (via Facebook/Wildfire).

The official contest winner gets:

A limited edition, printed & framed poster of winning quote, Poster distribution at ALA MW 2013 & ALA 2013, IFLA 2013, etc…

A new iPad 2 And a catered holiday lunch for the library staff.

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Contest Details…

• Set-up using Wildfire App (Google property).

• Microsite created on springer.com

• Contest promoted via: Facebook proper (promoted post), Twitter, LinkedIn, an eMail Campaign.

• Contest ran for 2 weeks.

• Total Entries: 100+ entries from librarians around the world- 7selected as finalists.

• Miguel Correia, a librarian from ISCAL in Portugal, was chosen (by his own peers) as the winner. Voting period lasted one week.

• Winning image/ePoster went “viral” (222.26%) with 302 “Likes”, 896 shares,

27 comments and countless requests for a printable hi res version (emails to libraryzone@springer.com).

• To date (and per Facebook metrics) the poster/image has had a reach of 38,997+.

• Poster printed and distributed at ALA MW Librarian Conference.

• Librarians at conference brought up the contest without being triggered.

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• So what does this mean for us?

Branding, Awareness, Engagement!

THANKS,

Leon