And the Winners Are...Case Studies of Social Media Success Stories
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AND THE WINNERS ARE... Case Studies of Social Media Success Susan T. Evans, mStoner CASE Social Media and Community Conference 2013
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So, it's finally mainstream, right? Within education, what are the social media success stories? Who's doing social in an interesting, unusual and surprising way? We'll run through a set of success stories discovered through an open submission period. Use the best elements of these #crowdsourced cases to kick your own social strategy up a notch. This presentation was part of the 2013 CASE Social Media and Community Conference.
Transcript of And the Winners Are...Case Studies of Social Media Success Stories
AND THE WINNERS ARE...Case Studies of Social Media Success
Susan T. Evans, mStonerCASE Social Media and Community Conference 2013
THE CALL FOR ENTRIES...the countdown to #casesmc
THE CATEGORIES
Funniest (I laughed out loud at the very funny way we used social.)
Fundraising (I got of bang for the buck (we raised a lot of money) on social.)
Crisis (Social helped us survive a crisis—well.)
Lessons Learned (How I screwed up on social.)
Alumni Engagement (My use of social media was for alumni only.)
It’s Academic (I used social for an academics- or research-related purpose.)
MEET THE DECIDER
BTW, I mostly decided to get rid of
the categories.
Humble? Shy?
THERE WERE NO ENTRIES FOR...
It’s Academic
Fundraising
Lessons Learned
The plan for more entries...
Fundraising | Lessons Learned | It’s Academic
You must be present to win.
How the decider decided:
The more concrete, the better.
How the decider decided:
AND THE WINNERS ARE...
ALUMNI ENGAGEMENT
Colby College
The winner for this category is...
“Our weekly ‘talking about this’ for the page (usually
around 300-400) peaked at 3,094. Our weekly ‘total reach’ for the page (usually around 10-15K) peaked at 152,703.”
“At one point, Twitter shut down our account because we were looking like spammers.”
#Colby200Robert Clockedile
FUNNIEST
University of Maryland University College
The winner for this category is...
5,787 watched this “Harlem Shake”
“University of Maryland University College is non-traditional in every sense of the word (international campus locations, online classes, courses conducted
on military bases). Because our university and student body is non-traditional (working adults, active duty
military students taking courses in war zones, etc), we have a difficult time engaging our alumni.”
“Many universities were doing the Harlem Shake, but we did not have present student body to film such a video. So, our Director of Alumni Programs had the
office of Advancement do the video.”
— Sarah Conboy
THIS COULD HAPPEN TO YOU
Fairleigh Dickinson University
The winner for this category is...
@FDUWhatsNew (2,513 followers)
@fduproblems (1,198 followers)
“There are still plenty of #fduproblems tweets, but the substance of the tweets is far
less damaging to the University than they were before.”
“College students wouldn't be college students if they didn't complain about term papers and exams and that is what makes up the majority of
#fduproblems tweets now...”Dan Landau
YOU GOT SOME?
Fundraising | Lessons Learned | It’s Academic
IT’S ACADEMIC
Anyone?
LESSONS LEARNED
FUNDRAISING
THANK YOU!
Susan T. EvansSenior Strategist
mStoner@susantevans
