Post on 09-Jul-2020
I AT 1 0 0 D 1 0 0 W e e k 8
I n t r o d u c t i o n t o M o t i o n G r a p h i c s
I n t ro to mot ion g raph ics and key ideas taught in weeks 9 -12 Overv iew o f Pro jec t 3 Examine sample work
Make s u r e y o u c omp l e t e t h e A f t e r E f f e c t s t u t o r i a l s l i n k e d i n Wee k 8 b e f o r e l e c t u r e n e x t wee k
David LaChapelle on photography and digital technology: Well the computer is slave to the camera, because without a good photograph all the technology in the world doesn't take a good picture. You have to have a good photograph to begin with. http://www.designboom.com/eng/interview/lachapelle.html
a ) I s comple te and ready fo r c r i t i que b ) I s near ly comple te ( j us t a few ed i t s ) c ) Needs a lo t more work d ) I s no t c lose to be ing comple ted
1. Assignment 3: Instructions posted in Canvas this week 2. Type: motion graphics 3. Theme: Creating e/Motion
1. Adaptation of Web Comic 2. Kinetic Typography (speech or song)
4. Format: motion graphics (includes graphical elements (drawing, photography, computer generated), Adobe After Effects
5. As with all projects, all content must be original and made by members of your team.
6. Submission: On-line, posted to your SFU webspace Due: Week 13 , presented and critiqued in class Teams: 1 -2 students
Mot ion i s a un i ve rsa l l anguage t ha t can have
- Jon K rasne r K ine t ic a r t i s a r t f r om any med ium tha t con ta i ns movemen t pe rce i vab le by t he v i ewe r o r depends on mo t i on f o r i t s e f f ec t t o se rve commun i ca t i on .
http://www.fastcodesign.com/1665198/the-history-of-motion-graphics-is-longer-than-you-think-video
h t t p : / / www. s f u . c a / ~ hma r e c k / i a t 1 0 0 / p r o j e c t 3 . h tm l
Create the next iteration of your Project 2 web comic using motion graphics
h t t p : / / w ww. y o u t u b e . c o m / w a t c h ? v = B p 7 0 h K r x E YY h t t p : / / v i m e o . c o m / 4 0 0 6 3 3 5 0 h t t p : / / w ww . y o u t u b e . c o m / w a t c h ? v = 8 Y 9 B J 6 i l o R o & f e a t u r e = y o u t u . b e h t t p : / / v i m e o . c o m / 6 3 6 3 1 5 1 4 h t t p s : / / v i m e o . c o m / 7 1 5 2 5 6 5 8
Interpret a speech or spoken word using kinetic type Have a mix of images and text. Movement is choreographed around text, and tone, pitch, cadence of speech. Movement (object, frame, transitions) should emphasize content of the speech. Pick content with contrast
h t t p : / / v i m e o . c o m / 6 3 6 3 1 5 1 4
h t t p : / / v i m e o . c o m / 3 9 8 2 5 9 3 6
h t t p : / / w w w . y o u t u b e . c o m / w a t c h ? v = f n 0 w x A a Q e j I
h t t p : / / w w w . y o u t u b e . c o m / w a t c h ? v = N n M m N - M D p M 0 & f e a t u r e = y o u t u . b e
h t t p : / / v i m e o . c o m / 7 1 3 8 4 9 0 3
Interpret a song using kinetic type Have a mix of images and text. Movement is choreographed around text, and the beat, rhythm, cadence of the song. Movement (object, frame, transitions) should emphasize content of the song. Pick content with contrast
A ) Animate my project 2 web comic B ) Animate a speech or spoken work C ) Animate a song
h t t p : / / v imeo . c om / 2 4 222149 h t t p : / / v imeo . c om / 3 3434885
Components: Mo t i o n o f o b j e c t s w i t h i n t h e f r ame Mo t i o n o f t h e f r ame ( f r ame mob i l i t y ) Tr ans i t i o n s be tween s cenes
http://vimeo.com/13064471
http://watchthetitles.com/articles/0070-Thank_You_for_Smoking
h t t p : / / www. w a t c h t h e t i t l e s . c om / a r t i c l e s / 0 0 2 2 8 -T h e _D a r k _ K n i g h t _ R i s e s
Mot ion g raph ics a re g raph ics tha t use v ideo /o r an imat ion techno logy to c rea te the i l l us ion o f mot ion o r a t rans fo rm ing appearance .
V i sua l l i t e racy i s how an image commun i ca tes (o f t en used synonymous l y w i t h compos i t i on ) .
Mo t i on l i t e racy i s how mo t i on commun i ca tes
( t he ru l es , gu i de l i nes o r accep ted p rac t i ces ) . The re a re two t ypes o f mo t i on :
O b j e c t C am e r a / f r am e .
Object movement is created by: Change i n pos i t i on ( space ) Change i n opac i ty ( l i gh t ) Change i n s ca l e ( s i ze )
Frame motion mimics camera movement and is created by: Pans Zooms *Ca l l ed Ken Bu rns e f f e c t .
http://www.fastcodesign.com/1665198/the-history-of-motion-graphics-is-longer-than-you-think-video
http://amycanwrite.wordpress.com/2010/06/09/movie-poster-fun-time/
Saul Bass (1920-1996) American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. Wikipedia
Pictured are still frames from the opening title sequence for the motion picture The Man With The Golden Arm that Saul Bass designed in 1955. The white lines moved on screen around the text into different geometric patterns until finally coming together to form a graphic of a twisted arm.
https://www.youtube.com/watch?v=E3-vsKwQ0Cg/
(1914-1987) Canadian animator and film director known for his drawn on film animation. Wikipedia
http://drnorth.wordpress.com/2010/12/04/the-significance-of-sound-in-norman-mclaren%E2%80%99s-films/
Line and shapes communicate and connote meaning.
Automatic Writing - William Kentridge http://www.youtube.com/watch?v=OmvK7A84dlk
D i r e c t o n f i lm / v e c t o r an ima t i o n s Co l l a ge and m i xed med i a / Pho t o shop l a ye r s t o AE S t op mo t i on / d i g i t a l p ho t og r aphy and Pho t o shop /AE
http://www.runwrake.com/ http://www.youtube.com/watch?v=fw3XyOyl47Q
Good l u c k w i t h you r P r o j e c t 2 ! Be on t ime f o r t h e l a b c r i t s t h i s week Beg i n t h i n k i ng abou t you r f i n a l p r o j e c t and wha t
Comp l e t e A f t e r E f f e c t s t u t o r i a l s i n p r epa r a t i o n f o r nex t weeks l e c t u r e and l a bs
f in
Widescreen Test Pattern (16:9)
Aspect Ratio Test
(Should appear circular)
16x9
4x3