• Retrofit wind turbine forstreet and highway lamps.

• Usecompetitive, local, renewable energy, strong greensymbol

• Diversify energy portfolio,• Fast payback than

alternatives.

• Cities• Utilities• County –

State Level

• Direct sales to the cityor utility, and forminglong term relationshipfor maintenance andreplacements.

• 5 year maintenance and warranty • After 5 years, service charge• Utility to manage after warranty

expiration• Extended warranty option

• Asset sales and service calls• Leasing and PPA? (under review)

• Cheap manufacturing process-Intellectual property

• $1.5 MM of capital to startmanufacturing and distribution for year1 and 2

• Endorsements by environmentalgroups, city consortiums for renewableenergy, public utilities, city councilplanning department

• Build relationship with cityengineers and council members

• Understandcustomer, influencers, motivations,problems, competitors

• Form partnerships for maximumreach

• Submit bids for city RFPs

• Environmental, bird, wildlife groups(regulations, publicity)

• City councils (newregulations, permits).

• Lightmanufacturers, installers to packageproduct/services

• Electricians, contractors, light maintenancefor additionalworkforce

• Cost-driven model to provide inexpensive, quality product• Manufacturing costs and customer acquisition costs.• May consider in-house leasing option, if upfront costs is large

obstacle for customer and sufficient funding obtained.

• Retrofit wind turbine forstreet and highway lamps.

• Usecompetitive, local, renewable energy, strong greensymbol

• Diversify energy portfolio,• Fast payback than

alternatives.

• Cities• Utilities• County –

State Level

• Direct sales to the cityor utility, and forminglong term relationshipfor maintenance andreplacements.

• 5 year maintenance and warranty • After 5 years, service charge• Utility to manage after warranty

expiration• Extended warranty option

• Asset sales and service calls• Leasing and PPA (Future)

• Cheap manufacturing process-Intellectual property

• $1.5 MM of capital to startmanufacturing and distribution for year1 and 2

• Endorsements by environmentalgroups, city consortiums for renewableenergy, public utilities, city councilplanning department

• Build relationship with cityengineers and council members

• Understandcustomer, influencers, motivations,problems, competitors

• Form partnerships for maximumreach

• Submit bids for city RFPs

• Environmental, bird, wildlife groups

• City councils (newregulations, permits).

• Light manufacturers,• Installers/maintainers• Research Labs• Turbine Certifiers

• Cost-driven model to provide inexpensive, quality product• Manufacturing costs and customer acquisition costs.• May consider in-house leasing option, if upfront costs is large

obstacle for customer and sufficient funding obtained.

Timeline

Updated Financial Numbers

Talked with Partners

Talked with More Cities

Phase 0 Phase 1 Phase 2 Phase 3 Phase 4

Product Design

Pilot Location

Government Grant / Loan

Regulatory Barriers

Exit Criteria: Have loans and develop MVP

Phase 0 Phase 1 Phase 2 Phase 3 Phase 4

First Manufacture (1-10 units)

Certification

Testing the product

Testing Wind Data

Exit Criteria: Complete testing and Pilot

installation

Phase 0 Phase 1 Phase 2 Phase 3 Phase 4

Manufactures partners (e.g. inverter)

Early Adopter Cities (3-6 cities)

Review Pilot Experience

Testing Results

Exit Criteria: Pilot success and final design

Phase 0 Phase 1 Phase 2 Phase 3 Phase 4

Installation - O&M partners

Closing early adopter sales

Certification approval

Exit Criteria: Certification and first sale

Phase 0 Phase 1 Phase 2 Phase 3 Phase 4

Multiple sales

Costumer Care

Start looking PPA and Leasing

Exit Criteria: Breakeven

Breakeven on year 4

Small scale business over the first 5 yrs

Year 5 sale: 15-20 million

Follow the sales trends in wind and PV

Installers

Less Overhead

Revenue and increased number of products

Quality/Liability

$1000

Certification

Credibility

Advancement of green tech.

Long turnover

High cost – highly variable

Government and Research Labs

Credibility and testing facilities

Want to promote tech

Ownership and Public Knowledge

Cost of proposals

Mariposa, Tx

Eco-school

Demo site for sustainability

Want to pilot

Sundance, Ut

Ski resort is interested

Large energy budget

Green minded

Rapid City, SD

Engineering concerns

Worried about power budget

Large up front cost is problem