How Not to Fail at Social Media (CSIA 2013)

Post on 30-Oct-2014

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Transcript of How Not to Fail at Social Media (CSIA 2013)

how not to FAIL at

SOCIAL MEDIA

by Jon DiPietro

SUCK

INTERNET

MARKETING

Jon DiPietroEmail:jon.dipietro@domesticatingit.com

Twitter:@JonDiPietro

Blog:domesticatingit.com/blog

what’s the PROBLEM?

Sirocco the Kakapo from Department of Conservation on Flickr

what does SUCCESS look like?

#like 2 by misspixels on Flickr

how does one avoid FAILING?

Analytical

Creative

ten ways to avoid FAILINGat social media…

1. “Tactics without strategy is the noise before defeat”

Art of War by nbarreto on Flickr

2. Don’t be a bragger

3. Don’t be diabolical

Dr Strangelove from tsmall on Flickr

4. Don’t be a control freak

5. Don’t herd cats

Dead End by monstersweare on Flickr

6. “Strategy without tacticsis the slowest route to victory”

Art of War by nbarreto on Flickr

7. Don’t be boring

Bored… by Saxsbiker on Flickr

8. Don’t be robotic

9. Don’t be long-winded

10.Don’t be repulsive

ten ways to avoid FAILINGat social media…

1.Tactics without strategy is the noise before defeat2.Don’t be a bragger3.Don’t be diabolical4.Don’t be a control freak5.Don’t herd cats6.Strategy without tactics is the slowest road to victory7.Don’t be boring8.Don’t be robotic9.Don’t be long-winded10.Don’t be repulsive

Jon DiPietroEmail:jon.dipietro@domesticatingit.com

Twitter:@JonDiPietro

Blog:domesticatingit.com/blog