CHIMNEY SAFETY

INSTITUTE OF AMERICA

INFORMATIONAL MEETING Columbus, OH

March 19th 2014

Mark A. Stoner

CSIA President

2013-14

“An evolving

communications

and marketing

strategy.”

Value

Annual CCS Certification Licensing Fee remains

$159 for NCSG

Members

Price is unchanged four years in a row!

Turning partnerships

into opportunity

More sweeps,

More education

Media

muscle

Expertise on our site or the audience’s

Media muscle

Geared to homeowner resources to reduce unwanted fires using CSIA sweeps

At least 15 unsolicited media mentions per month

We interact with reporters on the stories on their websites

Still No. 1 chimney and fireplace experts by consumer sites like Angie’s List

Still tops on Google/Bing on many search terms

Turning partnerships into opportunity

We have a booth, and teach at, conventions of key affiliated trades

Assistance to all regional guilds as they need

We make CSIA sweeps, C-DET techs No. 1 on list of inspectors, installers, first responders

More sweeps, more education

Monthly analysis of numbers

We’re adding value to certification

We’re seeking to grow in geographically weak areas

Renewed emphasis on e-learning

CCS vendor marketing campaign

Expertise on our site or the audience’s

Record CSIA.ORG traffic

Combined 1,500 fans socially

At least 3 staff-produced YouTube videos per month

Contributing content to blogs like Verizon

Available online at csia.org

CSIA.org

in 2013 …

Website:

New records for visits, visitors and page views

99 searches per day for sweeps!

82% of traffic is first-time users

1/3 of audience not at their desks

CSIA on the road

CSIA sends a representative whenever possible to;

State and Regional meetings, seminars and

workshops.

Manufacturers’ seminars and workshops.

Anywhere sweeps meet.

We go there to answer questions and to listen.

1,500 combined fans through

Twitter (542) and Facebook

7,600 views, 11,000 minutes

watched on YouTube

Available socially

National Chimney Sweep

Training School

Chimney Physics

Inspection & Report Writing

Installing and

Troubleshooting

Gas Appliances

CSIA Certified Chimney

Sweep®

and CSIA Certified Dryer

Exhaust Technician®

Reviews

Masonry Repair For

Chimney Professionals

2012-13FY student learning totals

In-person: 273

Web: 511

Available one-on-one or online

Special Thanks

CSIA Affiliated Trades

Committee

CSIA Affiliated Trades Committee - events

Casey O’Malley* (October 2013)

Wood Stove Challenge* (DC,

November 2013)

Home Inspectors* (ASHI in January 2014, NAHI in November 2014)

HPBA* (March 4-8)

FDIC (April 7-12)

OESP Show (May 12-13)

* Had a speaker at the event

On the Horizon

86% of CCS

credential

holders live

in these 31

U.S. states

14% of CCS

credential

holders live

in these 19

U.S. states

AK 2

AZ 3

CA 69

CO 30

HI 0

ID 5

KS 26

ND 1

NE 4

NM 6

NM 3

NV 0

OK 9

OR 7

SD 1

TX 9

UT 2

WA 17

WY 1 AS OF 3/11/14

CCS Sweeps

2/28/2012: 1,378

2/28/2013: 1,406

2/28/2014: 1,394

2/28/2015: ??

Underway:

Mountain/Pacific

time zone

recruitment

Adding value CSIA Technology Center & Sponsored Events

Underway;

More video, content to

use on your portals

After the Fire Our 14th CSIA brochure - Website-to-print

Currently In Production

Debuts April 7, 2014 at the Fire Department

Instructors Conference in Indianapolis

Coming in

Spring 2014

New brochure!

A special website

for CSIA’s C-DET holders

Zip-code search

Google pin maps in custom

orange

Customizable Referral reports

A blog dedicated to dryer vent

issues!

Coming early

Summer 2014

C-DET.org

A special designation

for those earning

CEUs

through csia.org

Four types of

achievements – bronze,

silver, gold, platinum

More visual appeal

for your csia.org profile

Just 5 classes

Gets you a new icon

Coming

Spring 2014

E-Learning icons

A special designation

for those who have

regularly taken

education classes at

conventions, Over

and Above .. and

have CCS & C-DET

longevity

More visual appeal

for your csia.org profile

Coming

Spring 2014

In-person icons

33 lifetime classes

Chimney Academy

“I am kind of semi-retired, but it allows me

to keep up my certification in a

convenient manner. I’m not fond of the

computer, but it is pretty easy to

navigate.” -- Allan Bopp,

Sandpoint, ID

CCS No. 279

Certified since 1982

Congratulations to

Allan Bopp

The best perk of CSIA

certification;

Referral reports!

Re-tooling based

on board member and

user feedback

Access anytime by logging in

to your csia.org profile.

Forgot your user name or

password?

Just ask us!

Prefer referrals by mail?

Let us know!

Coming

By Summer 2014

Revamped referrals

CSIA will promote you

to media in your market

as the expert

Coming

By Summer 2014

Chimney Check Returns!

An initiative to get folks

to use their fireplaces

Paid and organic

social media

campaign

Potential print collateral

Promotion via home

improvement channels

Still in development

(samples at right)

Campaign Coming

in 2014-15

“Love your fireplace”

Chimney Safety Institute of America

March 2014 Annual Convention & Trade Show

Hyatt Regency, Columbus, OH

Welcome to the Hyatt

Regency Columbus and the

2014 NCSG Convention

and Trade Show.

This presentation provides

an overview of the financial

status of CSIA and the Tech

Center

Current Cash

Certification Funds

Cash in Checking: $143,750.17

Current Payables: $ 53,334.54

Available Credit Line: $ TBD through new bank

Fund Balances in Savings:

Trademark Enforcement $ 29,943

Certification Marketing $ 54,841

Certification Program Development $ 69,811

Educational Program Development $ 2,346

Sweeps Week Fund $ 1,070

General Savings $ 44,217

Future Vehicle Purchase $ 26,000

Trademark Enforcement Fund

$29,943

Certification Mktg & Promotions

$54,841

Certification Program Development

$69,811

E-mail Mark Stoner at

president@csia.org

Please attend the

CSIA Auction

on Friday Night.