2010 CSIA Promotion Conference Class1: India
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2010 Collaboration TATA-Hyundai
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Transcript of 2010 CSIA Promotion Conference Class1: India
2010 Collaboration
TATA-Hyundai
About Tata!
Introduction
What is TATA-Hyundai Collaboration?
India
1.1 Billion
3,287,000 km2
Brief Information• 2nd Populated• 7th Largest• Language – Hindi, English• Federal• Free-Market Economy
India’s Economy
India’s Economy
The increasing middle-class
India’s Industry
• Telecommunication• Steel, Cement, Mining, Petroleum• Information Technology
South Korea – India
Free Trade Agreement• January 1st, 2010 (CEPA)• S. Korea : 5th largest investor• Many collaborations b/t corporations
Economic Potential
India’s automobile market
TATA Hyundai India Limited Project
TATA Hyundai India Limited Project
Suzuki Maruti• 1st Rank in Indian car market• 2nd Rank TATA 28%• 3rd Rank Hyundai 18%
TATA Motors + Hyundai
TATA Hyundai
Price competitiveness High Technology
TATA Hyundai Pico
TATA Hyundai Pico
• TATA’s Cheap Price + Hyundai’s Technology
TATA Nano
• Cheapest car in the world• Rs 100,000 ($ 2000)• ‘The People’s Car’
Problem: Safety matters, Technological problems
TATA Nano
• Accidents happening• -> concerns about Nano’s safety• -> temporary decline in sales
Hyundai• High Technology• Safe• Well Functioning
TATA Hyundai Pico• Price : ↓ $2800• Focus : Safety (Engines, design, functions) • Target : Indian middle class
Benefits
TATA Hyundai
↑profits from own model, Nano
Profit in India’s com-pact car industry
TATA Hyundai EQUUS
TATA Hyundai EQUUS
TATA name value + Hyundai luxury prestige
이승준
TATA Hyundai EQUUS• Development : Adjustment for the Indian market• Focus : Technology, capacity, premium, prestige• Target : High Class, Class entering high class
Hyundai TATA Korea Limited
Hyundai• KIA Motors “Morning”• Daewoo “Matiz”• X Representative Compact Car
TATA Hyundai Korea Limited• Focus : low price, high quality• Target : Korean middle class, second-car owners
Benefits
Tata Hyundai
Chance to show TATA Motors in Ko-rea
Create a cheaper compact carLeads to more profit
4. Hyundai TATA Nano Electric
Expectations• Fuel prices ↑• Electric car efficiency ↑ • Electric vehicle market benefit ↑
Hyundai(Hyundai Blue-1)• Hyundai's electric car• problem : low proficiency -> ↓profit
Benefit
Tata Hyundai
Enters the market easier with Hyundai
Can enter the marketwith low-cost electric cars
FUTURE EXPECTATIONS
CEPA(Current situation)• Korea : 9th biggest import source of India• CEPA: Free Trade Agreement which came into force
on January 1st, of 2010 -gradual removal of tariff walls (entire products) -Businesses -↓difficulty in entrance to market -↑benefit
Future expectations
OVERALL ASPECT
Tata+Hyundai • TATA Hyundai Pico• TATA Hyundai EQUUS• Hyundai Tata Nano electric
India• A country full of potential!• -large population• -developing economy• -abundant labor force
INVEST IN INDIA+TATA WE MAKE DREAMS INTO REALITIES!
