Post on 06-May-2015
The Geometry AppThe Fun Way To Learn High School Geometry
Team #1• Ahmed Cheema, EMBA 2015• Dongyang Fu (D), IEOR 2014• Liron Mandelbaum, EMBA 2014• Samarth Raut (Jeet), TC 2014 • Justin Verga, EMBA 2015
Day 4 Interviews: 11Total # of Interviews: 55
Key Partners
App development firm
Geometry teachers nation wide
Math organizations nation wide
Key Activities
Design game to fulfil Core Curriculum Standards for the US so this app can directly help students on tests.
Develop a network of students and teachers to help drive product development.
Value Propositions
Take the boredom and stress of learning geometry through repetition and design a game that makes the repetition fun and intuitive. Focus on Geometric Proofs (Van Hiele Level 3) because students seem to struggle the most with those.
Value to Students• You can play a fun game and learn
Geometry topics you will have to know for school and state exams
• It’s a fun way to do lots of Geometry problems (proofs)
• Share the hard proofs you did with your friends via social media
Value to Teachers• Develops interest in Geometry• Follows Core Curriculum Standards • Improves students grade on
standardized exams
Value to Parents• Early experience in geometry can
lead to better grades, above average results -> get into better college
• Kids play educational game
Customer Relationships
Automated app store relationship with end users, ask for feedback via app store. Create Facebook page for product.
Involvement with teachers organizations
Involvement with math organizations
Customer Segments
The end user of the app:Primary market: High School Students 14 to 16 years old:4 Million students enter high school in the U.S. every year. 4M students taking Geometry in 10th or 11th grade. 48% have iPhones, assume larger portion have other smart phones.
Secondary MarketGMAT takers:260,000 GMAT test takers every year. Assume almost 100% have smart phones. GMAT requires an understanding of Geometry,
Key Influencers:Parents of the 4Million students who have to take Geometry at school
Teachers in 24,000 public schools. 770k teachers in secondary schools
Key Resources
App development firm. Start with a ‘rent’ model for developers to prove out viability.
Freelance graphic designers for games’s graphic elements.
Channels
App stores (android and apple)
Direct sale to schools
Cost Structure
Game development fixed $100,000 (estimated high end)Apple/Android App store cut variable 30% of salesAdvertising costs (google ad words) first year $50,000 (estimated)
Revenue Streams
Possible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year213,000 users * $2 = $426,000– 30% cut $127,800 = $298,200 per year
Possible High End (yearly)10% of cust segment at $4 per app426,000 users * $4 = $1,704,000 – 30% cut $511, 200 = $1,192,800 per year
Business Model Canvas: Geometry Game – Day 1 1/13/14
Key Partners
- Geometry teachers
- Math organizations
- PTA
Key Activities
- Content follows Core Curriculum
- Network of students and teachers
- Out of game collaborative platform
Value Propositions
- Make learning Geometry engaging
- Focus on Geometric Proofs- Endogenous Fantasy
Value to Students- Fun + Learning- Share achievement on
social media
Value to Teachers- Student interest in
Geometry- Follows Core Curriculum- Improves students grades
Value to Parents- Better grades- Productive activity
Customer Relationships
Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject
areas- Additional
platforms (Flash)
Customer Segments
High School Students• 13 to 16 years old• 4-8 Million students
taking Geometry• 48% have iPhone
Mathematics Teachers at Private Schools
Parents
- GMAT takers- Puzzle app game
enthusiasts
Key Resources
- App Developers- Graphic Designers
Channels- App Store- Flash Platforms
like BrainPop- Direct Sale to
Private Schools- Direct sale to
public schools
Cost Structure
- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000
(estimated)
Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year
Business Model Canvas: Geometry Game – Day 2 1/14/14
Key Partners
- Geometry teachers
- Math organizations
- School Boards- PTA
Key Activities
- Content follows Core Curriculum
- Network of students and teachers
- Out of game collaborative platform
Value Propositions
- Make learning Geometry engaging
- Focus on Geometric Proofs- Endogenous Fantasy- Multiplayer Format
Value to Students- Fun + Learning- Share achievement on
social media
Value to Teachers- Student interest in
Geometry- Follows Core Curriculum- Improves students grades
Value to Parents- Better grades- Productive activity
Customer Relationships
Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject
areas- Additional
platforms (Flash)
Customer Segments
High School Students• 13 to 16 years old• 4-8 Million students
taking Geometry• 48% have iPhone
Mathematics Teachers at Private Schools
Parents
- GMAT takers- Puzzle app game
enthusiasts
Key Resources
- App Developers- Graphic Designers
Channels- App Store- Summer Schools- Flash Platforms- Direct Sale to
Private Schools- Direct sale to
public schools
Cost Structure
- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000
(estimated)
Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year
Business Model Canvas: Geometry Game – Day 3 1/15/14
Key Partners
- Geometry teachers
- Math organizations
- School Boards- PTA
Key Activities
- Content follows Core Curriculum
- Network of students and teachers
- Out of game collaborative platform
Value Propositions
- Make learning Geometry engaging
- Focus on Geometric Proofs- Endogenous Fantasy- Multiplayer Format
Value to Students- Fun + Learning- Share achievement on
social media
Value to Teachers- Student interest in
Geometry- Follows Core Curriculum- Improves students grades
Value to Parents- Better grades- Productive activity
Customer Relationships
Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject
areas- Additional
platforms (Flash)
Customer Segments
Middle School Students• 10 to 13 year old• 4-8 Million students
taking Geometry• 48% have iPhone
High School Students• 10 to 13 year old• 13 to 16 years old• 4-8 Million students
taking Geometry• 48% have iPhone
Mathematics Teachers at Private Schools
Parents
GMAT takers
Puzzle app game enthusiasts
Key Resources
- App Developers- Graphic Designers
Channels- App Store- Summer Schools- Flash Platforms- Direct Sale to
Private Schools- Direct sale to
public schools
Cost Structure
- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000
(estimated)
Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year
Business Model Canvas: Geometry Game – Day 4 1/16/14
Key Partners
- Geometry teachers
- Math organizations
- School Boards- PTA
Key Activities
- Content follows Core Curriculum
- Network of students and teachers
- Out of game collaborative platform
Value Propositions
- Make learning Geometry engaging
- Focus on Geometric Proofs- Endogenous Fantasy- Multiplayer Format
Value to Students- Fun + Learning- Share achievement on
social media
Value to Teachers- Student interest in
Geometry- Follows Core Curriculum- Improves students grades
Value to Parents- Better grades- Productive activity
Customer Relationships
Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject
areas- Additional
platforms (Flash)
Customer Segments
Middle School Students• 10 to 13 year old• 4-8 Million students
taking Geometry• 48% have iPhone
High School Students• 10 to 13 year old• 13 to 16 years old• 4-8 Million students
taking Geometry• 48% have iPhone
Mathematics Teachers at Private Schools
Parents
GMAT takers
Puzzle app game enthusiasts
Key Resources
- App Developers- Graphic Designers
Channels- App Store- Summer Schools- Flash Platforms- Direct Sale to
Private Schools- Direct sale to
public schools
Cost Structure
- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000
(estimated)
Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year
Business Model Canvas: Geometry Game – Day 5 1/17/14
Apple Editors Choice for High School Math Education GAMES
This is the only game on the list, ranked 177 in paid Education Game List
There are no Geometry games on this list, nor are there any true games for HS level Geometry on the
app store.
• Game-based Learning companies garnered $149.4 million in private funding in 2012
• Of the 33 Game-based Learning companies funded in 2012, 23 were mobile edugame companies
• Breakout by Target Customer • 23 were consumer facing,
with 20 of them targeting early childhood learning
• 5 were PreK-12 – all of them targeting the early grades
• 3 were healthcare-facing edugame companies
• And only one investment each made to higher education and corporate edugame companies
Presc
hool
Grade
s K-2
Grade
s 3-
5
Grade
s 6-
9
Grade
s 10
-12
Higher
Ed
Adult
Prof
Adult
Consu
mer
0%
5%
10%
15%
20%
25%
30%
35%31%
9%
3%6% 5%
8%
12%
26%
Percent of paid mobile education apps by target
Source: Abmient Insight 2013
COMPETITIVE LANDSCAPE EDUCATION GAMES
COMPETITIVE LANDSCAPE EDUCATION GAMES
Source for Number of Downloads: www.xyo.net * Released on May 8th, 2012 ** Released on Apr 18th, 2013
Number of DownloadsType Game Cost iPhone Android iPad Total Revenue
Game Concepts Minecraft $6.99 8,000,000 2,500,000 2,000,000 $87,375,000 Game Concepts Sid Meiers Pirates $2.99 150,000 355,000 $2,219,950 Game DragonBox Algebra 5+ * $5.99 53,000 13,000 40,000 $634,940 Game DragonBox Algebra 12+ ** $9.99 25,000 5,000 11,000 $409,590 Game Stack the States $0.99 247,000 8,200 123,000 $374,418 Game Algebra Touch $2.99 79,000 - 61,000 $418,600 Game Pocket Law Firm Free - - 46,000 0
Kids Toca Hair Salon 2 $2.99 1,700,000 - 612,000 $6,912,880 Kids Endless Alphabet $5.99 394,000 253,000 $3,875,530 Kids Super Why $3.99 76,000 39,000 56,000 $682,290 Kids Math Fact Master $0.99 40,000 15,000 $54,450 Kids Math Bingo $0.99 160,000 90,000 $247,500 Kids Math Summoner $2.99 2,300 $6,877 Calculator Math Pro $1.99 19,000 - - $37,810 Calculator Geometry Pro $0.99 4,500 - - $4,455 Calculator Wolfram Algebra $1.99 21,000 6,200 $54,128 Calculator Wolfram PreCalculus $1.99 3,900 1,000 $9,751 Geo Reference Icrosss $0.99 54,000 25,000 $78,210 Geo Reference Geometry Pad+ $5.99 5,600 $33,544 Problems MathBoard $4.99 28,000 1,000 40,000 $344,310 Problems iTooch 7th Grade Math $4.99 1,100 1,100 $10,978 Problems iTooch 6th Grade Mat $4.99 1,000 3,700 $23,453 Problems iTooch 8th Grade Math $4.99 1,000 $4,990
Games
Online Learning
Mobile
$1B
$1.25 B, spent by teens on games
yearly $489 X 25.6M
$170M spent on K-12 games
Mobile EduGames$190M
Non-Mobile
EduGames$117M
Chocolate Covered Broccoli
Gamification of text books
Endogenous Fantasy, learn in a deep engaging environment
COMPETITIVE LANDSCAPE EDUCATION GAMES
OUR GEOMETRY APP
PROPOSED EXPERIMENTS
> Run MVP by students and teachers
• 2-3 versions of the Geometry Combat system
• Graphic design examples
• 3 story lines (Euclid’s Odyssey and armada, Geometry Destruction Co.)
> Open end questions on what the pain points are for Geometry teachers
> Checking how teachers follow the Standard Core Curriculum
> Optimize pricing by asking to pre-pay for product by schools
INVALIDATED & NEW FINDINGS- Little or no purchasing power
Up to 5 dollars is the sweet spot
- Played by students not taking Geometry
Little interest in playing such a game when not learning Geometry
- Single Player adventure game
Multi players competition game
- Regular school term
Summer school more open to using new teaching tools
- Targeting High School Students: 13 – 16 Year Old
Target Middle School Students: 10 – 13 Year Old
IDEAS CONFIRMED- A game that focus on Geometry proofs
- Should be Fun Fun Fun (Endogenous Fantasy)
- Share on social media
HYPOTHESIS, EXPERIMENTS & RESULTS
> Market Opportunity in monetizing from B2B High School Sale
• Learned that process takes over a year and is very political driven We decided to avoid this channel even though the revenue per app can be higher
> Target age group 13-16
• Speaking to students it seemed like that audience has no interest in education game and teachers confirmed that lower age kids are far more open to learning through gaming target age is now 10-13
> Tested if spaceship game theme appeals to both Boys and Girls
• Found out that pirate theme is more appealing to girls
Day 1 Day 2 Day 3 Day 4 Day 5
Users• High School
Students • 13 – 16 Yr Old• GMAT Test Takers• Puzzle Game
Enthusiast
Theme• Single Player• Euclid’s Odyssey• Euclid’s Armada
(space game)
Game Mechanics• Many Geometry type
problems• Proofs are combat
Users• High School
Students • 13 – 16 Yr Old
Theme• Euclid’s Armada
(space game)• Out of Game
Collaborative Platform
Game Mechanics• Proofs are combat• Proofs are integrated
in to other game elements
Users• High School
Students • 13 – 16 Yr Old
Theme• Multiplayer Player• Euclid’s Armada
(space game)• Out of Game
Collaborative Platform
• Interaction with Social Media
Game Mechanics• Proofs are integrated
in to other game elements
Users• High School
Students • 13 – 16 Yr Old• Middle School
Students • 10 – 13 Yr Old
Theme• Multiplayer Player• Euclid’s Armada
(space game)• Geo Armada (Pirate)• Out of Game
Collaborative Platform
• Interaction with Social Media
Game Mechanics• Proofs are
technology• Combat is ship
based
Users• Middle School
Students • 10 – 13 Yr Old
Theme• Multiplayer Player• Geo Armada Pirate• Out of Game
Collaborative Platform
• Interaction with Social Media
Game Mechanics• Proofs are
technology• Combat is ship
based
Game Design Model
Title Screen
Geo ArmadaNecessity is the Mother of Exploration
15
CAMPAIGN
MULTI PLAYER
TUTORIAL
Character Customization
Name
Gender <M> <F>
Alliance: Federation
<<Hair Color>><< Hair Style>><< Skin Color>><< Eye Color>>
16
Ship Design
<< Ship #1 >>
Sails: Speed
Haul: Armor Guns Rudder: Maneuv.
Head Sail Level 1Main Sail Level 2????????????????????????????????????
17
Game Map
18
Ship Combat Defense
19
Ship Combat Offense
Ship Deck
20
Technology Tree: Geometry Discovery Map
Top Sail L1 Top Sail L2 Main Sail L2Top Sail L3
Main Sail L1
Cannons L1
Cannons L3
Cannons L2Haul L1 Haul L2
Haul L3
Haul L4
Cannons L4
Metal Craft
Wood Craft
Measure
Rope
21
13
5
2
4
22
Technology Forge: Exploring
A B
C D
HINT
13
5
2
4
23
Technology Forge: Reviewing Information
A B
C D
Given: AB//CDProve m<1=m<2Prove m<1=m<5???????
HINT
13
5
2
4
24
Technology Forge: Selecting Parts
A B
C D
HINT
m<1 = m<2
m<1 = m<2 Math
25
Technology Forge: Providing a Reason
HINT
13
5
2
4
A B
C DGiven
m<1 = m<2
Given
Math
26
Technology Forge: Providing a Reason
P: Angle AdditionT: Angle BisectorT: CorrespondingT: SupplementaryT:?????T:?????T:?????
X
HINT
m<1 = m<2
Given
Math
27
Technology Forge: Providing a Reason
T:SupplementaryAre two angles whose measures have the sum of 180
X a
HINT
13
5
2
4
28
Technology Forge: Reviewing Proof
A B
C D
HINT
13
5
2
4
29
Technology Forge: Earning Theorems (Stars)
A B
C D
Statement Reason1.m<1+m<3=180 Supp. Angles2.m<2+m<3=180 Supp. Angles3.m<1+m<3=m<2+m<3 Reflexive4.m<1=m<2 Subtraction
HINT
UNLOCKED: NEW THEOREMVertical Angles Are Congruent
30
Head to Head
Player 1
Player 2